Sky Marketing has acquired CBD beauty and wellness brand Prima, adding a presence in the CBD skincare and body care categories, which are outside of its existing...
“Never let them see you sweat!”—this iconic slogan from Gillette Dry Idea still rings true, but the concept has expanded. What was once reserved for armpits...
Berry Global has introduced three smaller sizes to its Stick and Refill range, designed for cosmetics, lip care, deodorant, and sun care products. These new packaging...
A recent study explored the psychological factors influencing the adoption of AI-based makeup software in cosmetics marketing, revealing how these digital tools are shaping consumer behavior....
EltaMD, a renowned skin and sun care brand, has launched its new mineral UV Skin Recovery Broad Spectrum SPF50, designed to protect, restore, and strengthen sensitive...
Gucci is deepening its commitment to high-art perfumery with an expansion of The Alchemist’s Garden, a luxury fragrance line that blends Renaissance-era alchemy with modern perfume-making techniques....
Flor y Amor creates its skincare products using volcanic-derived ingredients renowned for their antioxidant and repairing qualities. This choice of volcanic ingredients aligns with the broader industry...
Shark Beauty has unveiled its latest innovation, the Shark CryoGlow, an at-home skincare solution that brings the benefits of a med spa experience directly to consumers....
Salmon sperm, or salmon PDRN, is making waves in the skincare world, and it might be more shocking than snail mucin. This unique ingredient has garnered...
Punxsutawney Phil may have predicted six more weeks of winter, but Tree Hut is already stepping into spring with an exciting new collection of body care...