6 Beauty Trends to Watch in 2025

The beauty industry continues to evolve, driven by emerging trends and innovative products. From new lip colors to skin-soothing serums, there are many exciting developments to follow. In this article, we explore 6 Beauty Trends to Watch that are gaining traction in the cosmetics and skincare world.

6 Beauty Trends to Watch: Key Highlights in Cosmetics

The beauty world is constantly changing, and 2025 promises even more innovation. 6 Beauty Trends to Watch this year include makeup tutorials with influencers, the rise of panthenol serums, and berry-inspired beauty products. Let’s dive into these trends and explore what makes them stand out.

1. Makeup Tutorials with Nikki

Nikkie de Jager, a Dutch makeup artist and influencer, is one of the most popular beauty content creators today. Over the past two weeks, her makeup tutorials have seen an impressive surge of +1,200%. Her tutorials continue to dominate Google Trends, with millions of loyal followers eager for her tips. Nikkie’s tutorials showcase both beginner-friendly and advanced techniques, keeping her audience engaged and coming back for more.

2. Radiant Cosmetics Nail Growth Oil

Nail care products are experiencing a resurgence, and Radiant Cosmetics’ Nail Growth Oil is leading the way. It gained a remarkable +1,000% in popularity over the past two weeks. This organic oil moisturizes, strengthens, and brightens nails in just 1-3 weeks, making it a must-have for nail care enthusiasts on social media platforms.

3. Unrecognizable Makeup

“Unrecognizable makeup,” also known as “catfish makeup,” has been gaining momentum. This technique transforms a person’s appearance so dramatically that they are barely recognizable. The trend has increased by +650% in the past two weeks alone, with many TikTok users experimenting with extreme makeovers. It allows people to express different moods or personas, adding a fun, artistic element to makeup.

4. Decorté Cosmetics Rouge Decorté Cream Glow Lipstick

A standout product in 2025 is the Rouge Decorté Cream Glow Lipstick. This lipstick features Hemoglobin Red pigment, which adapts to different skin tones for a healthy, natural glow. Its appeal has surged by +150-300% in searches in Japan in just two weeks. The smooth texture and skin-toned finish have made it a luxury favorite in the beauty world, offering both beauty and wellness.

5. Berry Beauty Trends: Raspberry Scents and Berry Blush

Berry-inspired beauty products are a growing trend. Raspberry-scented cosmetics saw a +363.3% increase in searches, with many users pairing it with vanilla for a sweet, fruity fragrance. Meanwhile, berry blush products, especially from brands like Milani and Elf, experienced a +96.3% increase in popularity. Social media platforms like TikTok are buzzing with these berry beauty products, making them a hot trend.

6. Panthenol Serum: A Must-Have for Skin Hydration

Panthenol serum has seen a remarkable surge in popularity, increasing by +1,329% in the past five years. Known for its hydrating and skin-soothing properties, panthenol has become a favorite in serums, creams, and toners. Brands like Beauty of Joseon and Numbuzin are leading the way with their panthenol-infused products. These products help reduce irritation and improve skin texture, providing a dewy glow.

Conclusion: The Future of Beauty

As the beauty industry continues to innovate, these 6 Beauty Trends to Watch will undoubtedly shape the market in 2025. From influencer-driven makeup tutorials to the rise of nourishing skincare products, these trends highlight the industry’s shift toward personalized, effective beauty solutions.

Explore More News on Beauty Trends

Stay ahead of the curve with the latest beauty trends. Explore more news on this website to discover the newest products, trends, and innovations in the beauty world!