I Dew Care, the K-beauty-inspired skincare brand famous for its playful packaging designed to appeal to Gen Z consumers. and effective formulas, has officially launched at Walgreens stores nationwide. A selection of the brand’s top-performing and best-selling products will now be available in nearly 1,600 Walgreens locations across the U.S.
Brian Murdock, General Manager North America at Memebox, shared, “We are thrilled to bring I Dew Care’s fun and effective skincare solutions to Walgreens customers across the nation. This launch is a significant step in our mission to make K-beauty more accessible to everyone, offering a playful and efficacious skincare experience in Walgreens stores and online.”
Walgreens is looking to engage a younger, Gen Z beauty shopper with the exciting introduction of 40 of I Dew Care’s most popular SKUs, which include their iconic headbands, best-selling sheet mask sets, and ice cream-inspired wash-off masks.
The rise and popularity of K-beauty is undeniable, with South Korea’s skincare exports growing by 21.7% in Q1 2024, reaching $2.3 billion, and I Dew Care skincare now available at Walgreens.
Murdock emphasized, “We are thrilled to bring I Dew Care’s fun and effective skincare solutions to Walgreens customers across the nation. This launch is a significant step in our mission to make K-beauty more accessible to everyone, offering a playful and efficacious skincare experience in Walgreens stores and online.”
With this launch, I Dew Care Skincare Now Available at Walgreens, solidifying Walgreens’ position as a key player in the K-beauty market. This collaboration is not just about products; it’s about creating an engaging experience for a new generation of beauty enthusiasts.
As the popularity of K-beauty continues to soar, I Dew Care Skincare Now Available at Walgreens will enhance the beauty aisle and attract a vibrant, youthful clientele.
About I Dew Care:
Founded in 2017, I Dew Care was created with a mission to deliver the most fun and effective skincare experience ever developed. The brand offers “Seriously Fun Skincare,” where playful, sensorial products meet proven efficacy. From their signature headbands to innovative, brightening serums, I Dew Care delights customers with unique textures, delightful scents, and real visible results.
