Dove’s Cream Serum Collection Ushers in the Era of Face-Grade Body Skin Care

Dove is taking body skin care to the next level with the launch of its new Cream Serum Collection, introducing face-grade formulations designed to target and treat a variety of body skin concerns. Dove’s Cream Serum Collection Ushers in the Era of Face-Grade Body Skin Care, offering products that address skin issues such as uneven skin tone, dark spots, stretch marks, and a loss of elasticity. These high-performance formulations bring facial care benefits to the skin on the body, which is often neglected in typical daily skincare routines.

The collection’s debut comes at a time when body skin care is experiencing rapid growth. According to Circana, body care is the fastest-growing segment of the broader skincare market, driven by increased sales of body sprays, lotions, and creams. Consumer spending on prestige body products, in particular, saw a 25% increase in 2024, with 17% more buyers than the previous year. This surge in demand reflects the broader trend of treating body care with the same level of attention and care once reserved for facial skincare.

Dove‘s new range includes several products that target common body skin concerns using the same high-quality ingredients typically found in face serums. Key ingredients such as niacinamide, pro-ceramides, hyaluronic acid, pro-retinol, and collagen peptides provide targeted solutions for improving skin health and appearance.

Dove’s Cream Serum Collection Ushers in the Era of Face-Grade Body Skin Care, with each product specifically formulated to treat different body skin concerns. The line features:

• Dove Niacinamide + Even Tone Cream Serum: Targets dark spots, uneven skin tone, and texture.
• Dove Targeted Serum Concentrate: Aimed at stretch marks, dark spots, and improving elasticity.
• Dove Hyaluronic + Hydration Cream Serum: Provides deep hydration to dry patches.
• Dove Pro-Ceramide + Repair Cream Serum: Repairs rough, dry skin.
• Dove Pro-Retinol + Firming Cream Serum: Enhances skin firmness and elasticity.
• Dove Prebiotic + Protection Cream Serum: Soothes dry, sensitive skin and supports the skin’s natural barrier.

These products, which are available at retailers like Target and Amazon, boast science-backed formulations with a luxurious, lightweight, and fast-absorbing texture. “From science-backed formulations to the premium skin feel, the high potency of the Dove Cream Serums helps restore and replenish vital nutrients for your skin, all while remaining lightweight and fast absorbing with a milky gel-cream texture that feels silky and luxurious on skin,” says Elyse Love, MD, who helped develop the line.

Dove’s Cream Serum Collection Ushers in the Era of Face-Grade Body Skin Care with its focus on hydration and skin nourishment. Suzanne Gencarelli, Unilever’s R&D associate director, emphasizes that hydration is the first step in caring for any skin type. “This is why every Cream Serum in the collection was formulated with and clinically tested to deliver 48-hour or 72-hour moisturization, along with the addition of potent face-grade skincare ingredients that cater to people’s specific skin requirements and deliver transformative results.”

With this new collection, Dove continues its commitment to body confidence, aiming to help women address frustrating skin concerns that can often lead to self-consciousness. Bérengère Loubatier, senior global brand vice president for beauty and well-being at Unilever, explains, “This collection aims to help free women from frustrating skin appearance issues that research tells us can sometimes make them feel self-conscious. In fact, 82% of women would like their body care to now address specific concerns beyond moisture, like firming, stretch marks, and dark spots. The new line of clinically proven Dove Cream Serums offers a variety of tailored options to address individual skin concerns, helping to minimize possible sources of insecurity.”

In a market where body care is increasingly seen as an extension of facial skincare, Dove’s innovative new collection is a game-changer, offering women effective and luxurious products to target specific skin concerns, boost hydration, and improve overall skin health.