Colgate Optic White has teamed up with U.S. wine label McBride Sisters Collection to unveil a limited edition set that includes a bottle of wine, a sleek compact mirror, and two next-generation Colgate Optic White Overnight Whitening Pens—highlighting the pens’ ability to remove wine stains.
The founders of the winery, Robin McBride and Andréa McBride John, grew up in the winemaking regions of California’s Central Coast and New Zealand. This special set features their McBride Sisters Collection Red Blend from 2020, which boasts notes of cherry, plum, and vanilla. It was recognized by Wine Spectator as the 27th Top 100 wine in the world in 2022.
“As business owners and wine lovers ourselves, we understand how confidence and a matching bright smile are essential to living life to its fullest,” says Andréa McBride John, CEO and co-founder of McBride Sisters Collection.
“We’re thrilled to partner with the McBride Sisters Collection because we both understand how important a bright smile is to helping people feel great about themselves and show up with confidence,” adds Diana Haussling, senior vice president and general manager of Consumer Experience & Growth at Colgate-Palmolive North America.
The Colgate Optic White Overnight Whitening Pen features a new brush applicator designed for ease and precision during application. Formulated with hydrogen peroxide, the pens promise “visibly whiter teeth in just one week” when used as directed.
Colgate Optic White Launches Limited Edition Set Featuring Tooth Whitening Pens and Red Wine. Earlier this year, Colgate also introduced its first all-purple toothpaste, which instantly color-corrects yellow tones “in one brush.” Colgate Optic White Purple utilizes Purple Brighteners and the company’s exclusive Micropolishing Technology to effectively remove surface stains, addressing an “often long and expensive process” that typically takes days, weeks, or even months.
Colgate Optic White Launches Limited Edition Set Featuring Tooth Whitening Pens and Red Wine. This collaboration exemplifies the fusion of innovative dental care with lifestyle products, catering to consumers’ desire for confidence and a radiant smile.
