Tatcha, the renowned Japanese skincare brand, is expanding its retail presence with a new partnership with Ulta Beauty. Starting January 1, 2025, Tatcha Skincare Products Now Available at Ulta Beauty Stores, marking a significant milestone in the brand’s growth. The products will be available at more than 1,400 Ulta Beauty locations nationwide, as well as online, bringing Tatcha’s luxury skincare to a broader audience.
“We are thrilled to introduce Tatcha and its time-honored Japanese rituals to the millions of beauty enthusiasts at Ulta Beauty,” says Mary Yee, CEO of Tatcha. “Everything we do at Tatcha is rooted in intention and purpose, and our approach to selecting retail partners is no different. I admire the values and principles that Ulta Beauty upholds, and its commitment to excellence and authenticity in delivering the best-in-class products to consumers. This partnership with Ulta Beauty helps Tatcha reach new guests, elevating their skincare rituals to foster a deeper connection to self-care.”
Tatcha will offer its signature Dewy Skin Cream, along with a broader assortment of its products, including exclusive sets, in Ulta Beauty’s prestige skincare section. This marks a significant expansion for the brand, which has garnered a loyal following for its effective and luxurious skincare offerings.
“Tatcha Skincare Products Now Available at Ulta Beauty Stores” is an exciting development for the retailer as well. “As our guests continue to be highly engaged with the skincare category, we are thrilled to welcome Tatcha to our assortment,” says Penny Coy, senior vice president of merchandising at Ulta Beauty. “The iconic brand is a trailblazer in the category, positioning skincare routines as something more than just a way to achieve your skin goals, but as a tool for self-care. As we enter a new year, where beauty and mental well-being continue to be closely related and a priority for our multi-generational guests, we could not be more excited to welcome Tatcha to our family.”
In addition to providing high-quality skincare, Tatcha aligns with Ulta Beauty’s Joy Project, which aims to make beauty a force for good. Tatcha has always believed that beauty is transformative, not only for the skin but for self-confidence and well-being. Through its Beautiful Faces, Beautiful Futures fund, in partnership with the non-profit Room to Read, a portion of each Tatcha purchase supports initiatives to fight childhood illiteracy and gender inequality.
Tatcha Skincare Products Now Available at Ulta Beauty Stores signifies more than just an expansion into new retail spaces; it represents a shared commitment to positive social impact and personal empowerment. Nicole Frusci, CMO of Tatcha, emphasizes the brand’s purpose, saying, “Our purpose at Tatcha is to change the way people see their skin and themselves, which is why we are thrilled to be partnering with Ulta Beauty, a retailer that shares these core values and understands that beauty has the potential and power to transform lives.”
