Inspired Beauty Brands (IBB) has announced the acquisition of Fix Your Lid, a popular line of reasonably priced, salon-quality men’s grooming and styling products. This acquisition further expands IBB’s growing portfolio, which includes established brands such as HASK, Gray Away, and HnP. Fix Your Lid, known for its bold and distinctive products, will now benefit from IBB’s resources and global reach.
Inspired Beauty Brands Acquires Men’s Grooming Brand Fix Your Lid. Sam Maniaci, CEO of Inspired Beauty Brands, expressed excitement about the acquisition, saying, “Fix Your Lid’s bold and distinctive products are a perfect match for IBB’s mission to deliver the highest performing products at affordable prices for everyone. We admire all that Fix Your Lid has accomplished, and we’re excited to build on and grow that exceptional foundation in the men’s grooming category.”
The acquisition comes after seven years of success for Fix Your Lid, which has built a strong consumer following with its high-quality grooming solutions. The brand’s products are made in the United States by HBB Consumer Products LLC, which has focused on offering salon-quality items at accessible price points. Margaret Wernars, owner of HBB Consumer Products, shared her enthusiasm for the transition, stating, “We are very proud of the high-quality products and strong consumer affinity that Fix Your Lid has built over the past seven years. We are very excited about the future opportunities under IBB’s stewardship.”
Inspired Beauty Brands Acquires Men’s Grooming Brand Fix Your Lid as part of its strategy to strengthen its position in the men’s grooming market. IBB’s portfolio of beauty brands is sold in over 50 countries worldwide, including major U.S. retailers such as Target, Walmart, Amazon, CVS, Walgreens, and HEB. The acquisition offers Fix Your Lid access to IBB’s expansive distribution network and marketing expertise, enabling the brand to expand its reach and visibility.
As part of IBB, Fix Your Lid will continue to maintain its commitment to high-quality products while benefiting from IBB’s global distribution and marketing expertise. This acquisition is poised to elevate Fix Your Lid’s presence in the competitive grooming category while ensuring that the brand’s affordability and quality remain at the forefront of its appeal.
