Metapack is redefining the future of beauty packaging by combining luxury with sustainability. As the beauty industry becomes more focused on eco-conscious practices, Metapack, a leader in the luxury packaging sector, is at the forefront, offering innovative solutions that prioritize both design excellence and environmental responsibility. With over 26 years of experience, the company continues to offer cutting-edge packaging for some of the world’s most prestigious beauty brands.
A Legacy of Innovation and Luxury
Founded in 1998 by three visionaries from the high-end fashion jewelry industry—Annette Der Minassian-Manoukian, Isaure de la Noue, and Vahé Der Minassian—Metapack quickly became a leader in the world of luxury packaging. Drawing on their background in jewelry design, the team brought an unmatched attention to detail and a passion for premium materials like metal, leather, and plastic. These materials provided a unique tactile experience, setting Metapack apart from others in the industry. From the start, Metapack’s mission was to create packaging that pushed the boundaries of conventional beauty design, offering exceptional tactile experiences through weight, reflection, transparency, touch, and embossing.
Metapack’s expertise in ZAMAC, a versatile and high-quality alloy, helped the company solidify its reputation as a packaging innovator. By 2000, Metapack had become a go-to partner for the most complex and technically challenging packaging projects, earning a place among the most respected names in the industry.
Metapack’s Vision for the Future of Beauty Packaging: Embracing Sustainable Luxury
Metapack’s designs have always exuded luxury, but sustainability is just as important to the company’s core philosophy. The company integrates recyclable and sustainable materials into its packaging solutions without compromising on the aesthetic quality that its clients demand. This commitment to sustainability is reflected in Metapack’s Corporate Social Responsibility (CSR) efforts, as the company consistently looks for ways to minimize its environmental footprint.
One of Metapack’s most notable recent advancements is a pioneering study on the recyclability of ZAMAC, the key material used in many of its packaging products. This research, conducted by Metapack’s teams in France, the U.S., and Asia, laid the foundation for the company’s 2024-2030 sustainability vision. The study led to the development of packaging solutions that are as environmentally responsible as they are visually striking.
The Evolution of Sustainable Packaging
As part of its forward-thinking approach, Metapack has introduced the “Made By Metapack” label, which guarantees that the packaging is 100% sustainable. This initiative includes luxury compacts and travel cases made entirely from recyclable metals such as ZAMAC and aluminum. These products are refillable, reusable, and entirely free from plastic and magnets, making them as eco-friendly as they are functional. The inclusion of built-in pin clasps adds another layer of practicality to these beautiful designs.
The company’s use of premium materials like ZAMAC, aluminum, brass, stainless steel, and eco-friendly plastics allows for a range of creative packaging solutions that are not only aesthetically beautiful but also durable and recyclable. Metapack’s deep knowledge of materials enables the creation of highly functional, high-end packaging that meets the needs of modern beauty brands. One of the most significant steps in its sustainability journey is the introduction of refillable beauty compacts and skincare cases. These products offer an eco-conscious alternative, allowing consumers to reuse packaging instead of discarding it, thereby reducing waste.
In addition to its refillable beauty products, Metapack has introduced fragrance and skincare travel cases made from 100% aluminum. Aluminum is highly recyclable and lightweight, making it an ideal choice for portable packaging that’s both eco-friendly and practical.
Metapack’s Global Reach and Expertise
With offices in Paris, Hong Kong, and New York, Metapack operates globally, offering a unique combination of technical expertise, creative design, and logistical knowledge. The company’s global teams work closely with clients to ensure seamless execution, from concept to delivery, regardless of the scale of production. With exclusive partnerships with manufacturers in China and Europe, Metapack is well-positioned to meet the growing demand for sustainable luxury packaging while adhering to international ethical and environmental standards.
Metapack has earned a reputation for handling complex, technical briefs with precision and delivering excellence in both design and sustainability. As the beauty industry increasingly turns to eco-conscious solutions, Metapack continues to lead the charge in providing packaging that balances luxury with responsibility.
Metapack’s Vision for the Future of Beauty Packaging: Embracing Sustainable Luxury
As sustainability continues to shape the future of beauty, Metapack is paving the way for a more responsible approach to packaging. By focusing on recyclable, reusable, and eco-designed solutions, the company is helping define the next generation of beauty packaging. Through its “Made By Metapack” label, the company is setting a new standard for sustainability, showing that luxury and environmental responsibility can go hand in hand.
In a world where consumers are more focused than ever on eco-conscious choices, Metapack’s sustainable packaging solutions offer the perfect combination of elegance, durability, and environmental responsibility. As the company continues to innovate, it remains at the forefront of creating luxury packaging that meets the needs of today while helping to ensure a more sustainable future.
