Lifestyle-tech brand Laifen is showcasing its latest innovations in oral and hair care at Innovation For All (IFA) 2024 in Berlin, Germany. The company has unveiled the Laifen Wave Electric Toothbrush Titanium, the SE 2 High-Speed Hair Dryer, and the compact Mini High-Speed Hair Dryer, all of which feature cutting-edge technology designed to elevate everyday personal care routines.
Laifen Unveils Innovative Oral and Hair Care Technologies at IFA 2024
The Laifen Wave Electric Toothbrush Titanium stands out with its dual-action brushing mechanism. Unlike traditional oscillation rotary or sonic toothbrushes, the Laifen Wave combines 66,000 sonic vibrations per minute with a broad 60-degree oscillation range, making it a “world-first” in toothbrush technology. Priced at €159 (US$175.09), this toothbrush is marketed as being 300% more efficient and capable of removing six times more plaque than standard electric toothbrushes. Its single-piece design is made of biocompatible titanium, which is known for its non-toxicity and antibacterial properties.
The Laifen Wave also offers a customizable brushing experience, with three adjustable settings and over ten levels of control through the Laifen App. It comes with three specially designed cushioned brush heads that cater to different dental needs, providing a tailored experience for users.
This groundbreaking product has garnered significant attention and was nominated for the 2024 Best of IFA list by several leading outlets, including TechRadar, The Shortcut, House Digest, and Yanko Design.
In addition to oral care, Laifen is also making waves in the hair care industry. The company reports that its high-speed hairdryer has sold over ten million units worldwide, underscoring its success in the global market. The Laifen SE 2 High-Speed Hair Dryer, which is now being showcased at IFA, boasts an accessible price point while maintaining high-end technology. With a range of colors to choose from, it is designed to cater to diverse customer preferences.
Laifen Unveils Innovative Oral and Hair Care Technologies at IFA 2024
Also on display is the Laifen Mini High-Speed Hair Dryer, a portable and compact option weighing just 299g, ideal for travelers and those who need a space-saving solution. The Laifen SE 2 High-Speed Hair Dryer will soon be available globally for €149 (US$164.06), while the Laifen Mini High-Speed Hair Dryer will debut at IFA Berlin 2024 with an affordable price tag of €99.99 (US$110.09).
Laifen’s appearance at IFA 2024 marks a significant step in the company’s evolution from a single-category brand to a multi-category leader in the personal care technology space. The company continues to innovate, creating advanced solutions that blend high performance with user-friendly designs.
In addition to Laifen, home care and smart home device provider Tineco also showcased its latest innovations at the event, including two new vacuum models that promise enhanced cleaning performance and ease of use.
