Anua Expands with Ulta Partnership

K-beauty brand Anua has partnered with Ulta Beauty, expanding its presence in digital and physical retail spaces. Known for its skincare face masks and other skincare solutions, Anua offers products designed to address specific skin concerns using natural ingredients and dermatologically-tested formulas.

Anua’s Strategic Expansion with Ulta

This partnership marks a major milestone as Anua becomes the first K-beauty brand with direct distribution rights across all Ulta Beauty stores. Anua’s bestselling skincare face masks and Heartleaf line will debut online this month, with full store availability planned for February next year.

Exclusive Launch Offers

Customers can look forward to exciting promotions. Online shoppers will receive a complimentary mini cleansing oil with their purchases. In-store buyers can enjoy a special double cleansing duo. These offers aim to enhance customer experience while promoting Anua’s skincare face masks and other popular items.

Why Anua’s Expansion Matters

This move comes as K-beauty continues to thrive, with brands like Peach & Lily, CosRX, and Ma:nyo gaining traction at Ulta. Anua’s rapid growth, including a successful Amazon entry in 2022, reflects the rising demand for innovative skincare solutions. The brand’s products, including its renowned Heartleaf 77% Soothing Toner and Heartleaf Pore Control Cleansing Oil, have gained global attention.

The Future of Anua at Ulta

Anua’s expansion sets the stage for stronger growth in the U.S. beauty market. By offering premium products like skincare face masks, the brand is poised to attract new customers seeking effective and gentle skincare solutions.

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