Discover the New Molton Brown Surabaya Store

Kao Corporation has expanded its luxury fragrance presence by opening the Molton Brown Surabaya store at Ciputra World Surabaya. This marks the brand’s debut in Indonesia, strengthening its premium market presence.

Luxury Fragrance Experience in Surabaya

The Molton Brown introduces a new shopping experience with its 70-square-meter space designed to immerse visitors. Customers can explore the brand’s signature fragrances, bath, body, and home products.

The Fragrance Playground: A Unique Feature

A standout feature is The Fragrance Playground, an interactive space enhanced with augmented reality (AR) technology. This innovative section allows visitors to learn about fragrance ingredients and engage in a hands-on experience.

Artistic Campaign for Iconic Scents

The store also showcases Molton Brown’s “Artists of Note” campaign. This artistic collaboration highlights the brand’s “fragrance-first” approach, reinterpreting iconic scents through British creators.

Expanding Presence in Indonesia

The Molton Brown store launch aligns with Kao’s Global Sharp Top Strategy, which emphasizes growth in premium beauty and personal care markets. The brand also plans to expand by partnering with luxury hotels in Bali, further enhancing its presence in Indonesia’s luxury market.

Growth Across Asia-Pacific

Molton Brown’s expansion efforts extend beyond Indonesia, with recent openings in Malaysia, Hong Kong, and Macao. Future launches are set for Singapore and Thailand, reinforcing the brand’s commitment to the region.

Visit the Molton Brown Surabaya Store Today

Experience the luxury of Molton Brown’s premium offerings at the new Surabaya store. Explore their exclusive fragrances, interactive features, and artistic campaigns. For more exciting updates, explore more news on this website.