DUFT&DOFT : Fragrance-Infused Beauty Solutions

The Rise of DUFT&DOFT

DUFT&DOFT is transforming beauty routines by blending premium skincare with delightful fragrances. Founded by General Brands Co., Ltd. in 2013, the brand quickly gained fame for its unique “perfume beauty” concept. This innovative approach combines effective skincare formulas with sophisticated scents, creating an indulgent self-care experience.

The Birth of Perfume-Infused Skincare

CEO Jae-hong Park envisioned DUFT&DOFT as a brand that elevates daily routines. Inspired by his background in fashion and passion for fragrance, Park introduced perfume-infused hand creams featuring layered scent profiles. This distinctive approach helped DUFT&DOFT gain recognition in Korea’s competitive beauty industry.

Expanding DUFT&DOFT Skincare Product Lines

Building on its success, DUFT&DOFT now offers over 100 products, including Perfume Care, Skincare, and Home Spa Care. Each item carries signature fragrances like Sophy Soapy and Pink Breeze. These captivating scents, developed with fragrance experts, ensure lasting impressions and luxurious results.

Award-Winning Innovations

DUFT&DOFT skincare has earned prestigious accolades, including honors at Korea’s OLIVE YOUNG Awards and recognition at the 2023 Seoul Awards. With a commitment to vegan formulations and global safety standards, the brand continues to gain consumer trust worldwide.

Advanced Solutions in Skincare

DUFT&DOFT’s Salmon VGENE line exemplifies the brand’s innovation. This advanced skincare range incorporates PDRN and other rejuvenating proteins to enhance skin vitality. By embracing clean beauty principles, DUFT&DOFT ensures its products remain free from harmful ingredients, appealing to modern skincare enthusiasts.

Future Growth and Expansion

DUFT&DOFT skincare’s success in Korea has driven its expansion into global markets. The brand’s commitment to quality, fragrance, and innovation continues to redefine skincare experiences. Additionally, DUFT&DOFT’s sister brand, NOLIE, offers wellness-focused products such as feminine cleansers and calming patches.

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