Being Frenshe, the accessible wellness brand by Ashley Tisdale, has entered the haircare space with a new collection focused on scalp and hair health. Being Frenshe Expands into Hair Wellness Market, offering a holistic and modern approach to haircare that promotes self-care rituals. The collection is designed to elevate mood while addressing the essential health of hair and scalp.
“From hair color to heat styling, our hair goes through a lot. That’s why I believe in giving love to your hair,” said Tisdale. “Being Frenshe Hair Wellness is my way of helping you take the stress out of caring for your hair and scalp. It’s a collection of gentle and effective formulas designed to help you simplify your routine and embrace your hair. Each Being Frenshe Hair Wellness product will turn every shower into a ritual with Mood-Boosting Scent Technology. When you give your hair a moment, you’ll feel good—and your hair will feel it, too.”
The collection emphasizes clean, skincare-grade ingredients, powered by the brand’s exclusive MoodScience Scent Technology. With three signature scents—Lavender Cloud, Cashmere Vanilla, and the new Salty scent—it encourages a holistic haircare experience that extends beyond just hair to mind and body wellness. Being Frenshe Expands into Hair Wellness Market, promoting a deep connection between haircare rituals and overall wellbeing. These carefully crafted products are designed not only to nourish the hair but to offer a sensory escape during each use.
“When it comes to hair care, the concepts of wellness and scalp health are often overlooked, yet they are vital for maintaining healthy, beautiful hair,” explained IAT-certified trichologist Sophia Emmanuel. “In my practice, I see many people who are looking to establish a wellness ritual for their hair after years of damage and neglect. The new Being Frenshe Hair Wellness collection is designed to effectively bring scalp and hair wellness rituals to the forefront with skincare-grade ingredients and mood-boosting scents. Using a balanced routine that includes hair, scalp care and wellness will help you achieve long-lasting revitalized hair you will love.”
The line features three main collections:
- Moisture Collection (Cashmere Vanilla scent): Shampoo, conditioner, dry shampoo, hair oil, and moisture cream to deeply hydrate and soften hair.
- Restore Collection (Lavender Cloud scent): Shampoo, conditioner, and hair mask for a calming pre-sleep ritual, promoting recovery and relaxation.
- Clarify Collection (Salty scent): Clarifying shampoo, scalp serum, and scalp scrub designed to refresh the scalp and embrace a Serenity & Clarity ritual.
Being Frenshe Expands into Hair Wellness Market, bringing 12 carefully crafted products priced between $12.99 and $14.99, available exclusively at Target both online and in stores nationwide.
