Being Frenshe Enters Hair Wellness: A New Era in Haircare

Being Frenshe, the accessible wellness brand founded by Ashley Tisdale, enters hair wellness with a fresh collection that focuses on scalp and hair health. This new move, Being Frenshe Enters Hair Wellness, brings a holistic approach to haircare, combining self-care rituals with effective, modern formulas. The collection aims to enhance mood while promoting the essential health of both the hair and scalp.

A Modern Approach to Hair Wellness

Being Frenshe Enters Hair Wellness with a collection that uses clean, skincare-grade ingredients to nurture both hair and scalp. Ashley Tisdale, the founder, believes in making hair care simple, offering gentle products that enhance beauty and wellbeing. The new collection features MoodScience Scent Technology with three unique scents—Lavender Cloud, Cashmere Vanilla, and the new Salty scent—to transform your routine into a relaxing ritual.

Embracing Hair Care and Self-Care Rituals

In a world where hair often faces damage from heat styling and color treatments, Tisdale emphasizes giving your hair love. “Being Frenshe Hair Wellness is my way of helping you take the stress out of caring for your hair,” she explains. Each product in the collection turns your hair care routine into a calming experience, offering more than just results—it’s about enhancing your mood and wellbeing.

The Science Behind the Collection

Sophia Emmanuel, an IAT-certified trichologist, supports the wellness-driven approach of Hair Wellness. “Scalp health and wellness rituals are essential for beautiful hair,” she notes. Emmanuel stresses that the collection’s skincare-grade ingredients and mood-boosting scents work to revive both the scalp and hair, offering long-lasting benefits.

Three Signature Collections

The Being Frenshe Hair Wellness Collection includes three main lines designed for different needs:

• Moisture Collection (Cashmere Vanilla): Shampoo, conditioner, dry shampoo, hair oil, and moisture cream to hydrate and soften hair.
• Restore Collection (Lavender Cloud): Shampoo, conditioner, and hair mask for relaxation and recovery.
• Clarify Collection (Salty): Clarifying shampoo, scalp serum, and scalp scrub designed to refresh and clarify.

Available Exclusively at Target

The Being Frenshe Enters Hair Wellness collection offers 12 carefully crafted products, priced between $12.99 and $14.99, and is available exclusively at Target, both online and in stores nationwide.

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