At CES 2025, two major players in the beauty tech industry, L’Oreal and Amorepacific, have unveiled exciting new innovations that promise to transform the way we approach skincare and beauty routines.
L’Oreal introduced its groundbreaking L’Oreal Cell BioPrint, a portable device that provides a quick and easy way to assess skin concerns. This innovative tool uses advanced proteomics technology to offer a personalized skin analysis, determining the biological age of your skin as well as how responsive it is to various ingredients. The device empowers users to shift from a reactive to a more proactive skincare routine, providing valuable insights in just five minutes. Innovations Making Their Debut at CES 2025 include this revolutionary device, which allows consumers to take control of their skincare with precision and ease.
Meanwhile, Amorepacific, named a CES 2025 Innovation Honoree, also introduced cutting-edge technology to the beauty industry. One of its most notable offerings is “Wanna-Beauty AI”, a voice-activated generative AI chatbot that helps users discover personalized makeup looks. This AI-driven experience also offers virtual try-ons, helping customers explore different beauty options from the comfort of their homes. Alongside this, Amorepacific debuted its “AI Skin Analysis & Care Solution”, which integrates seamlessly with Samsung Electronics’ “Micro LED Beauty Mirror.” This advanced system uses both camera-based optical skin diagnosis and contact-type skin analysis to deliver in-depth skin care insights and recommendations. Innovations Making Their Debut at CES 2025 include these technologies that are setting new standards for personalized beauty.
Amorepacific’s other notable launch, the “Skin Light Therapy 3S”, was developed by its device brand makeON. This device is designed to work with the AI Skin Analysis & Care Solution, offering a dedicated app that enhances the user experience with personalized skin light therapy treatments.
In addition to these beauty giants, Grabity, a new South Korean haircare brand, made its CES debut with the LiftMax 308 technology, designed to combat hair loss and thinning. Grabity’s innovative products, including Hair Lifting Shampoos, a Conditioner, and a Styling Mist, come in eco-friendly packaging made from coconut shells, aligning with the brand’s commitment to sustainability and reducing plastic waste.
Another standout at CES 2025 was medicube, a K-beauty-tech brand that showcased its skincare device, the Booster Pro. This multifunctional device combines microcurrent and LED therapy, offering six distinct functions: Booster Mode, Microcurrent, Derma Shot Mode, Air Shot Mode, LED Therapy, and Customized Care. These modes are tailored to address a wide range of skin concerns, providing professional-grade skincare results from the comfort of your own home. Innovations Making Their Debut at CES 2025 include the Booster Pro, which delivers personalized treatments for all skin types.
These innovations at CES 2025 underscore the growing trend of integrating advanced technology into the beauty and wellness industry, bringing consumers closer to personalized, science-backed skincare solutions.
