L’Oréal Unveils Cell BioPrint for Personalized Skin Analysis

L’Oréal Groupe has introduced an innovative new device designed to offer users a personalized skin analysis experience. The L’Oréal Cell BioPrint, which made its official debut at CES 2025, combines cutting-edge technology and L’Oréal’s extensive expertise in skin science to help individuals better understand their skin’s health and aging process.

L’Oréal Unveils Cell BioPrint for Personalized Skin Analysis is a tabletop hardware device that uses advanced proteomics, a field focused on how protein composition in the body impacts skin aging. The device is a result of an exclusive collaboration with Korean startup NanoEnTek and L’Oréal’s Longevity Integrative Science initiative. It aims to provide users with valuable insights into their skin’s age, help slow down visible signs of aging, and offer recommendations on the effectiveness of specific active ingredients. The device can even predict potential skin concerns before they become noticeable.

Barbara Lavernos, deputy CEO in charge of research, innovation, and technology at L’Oréal Groupe, shared, “At L’Oréal, we’re always looking toward the future of beauty, blending cutting-edge discoveries with our longstanding beauty expertise. With skin being the largest organ, and a key part of people’s wellbeing, we are thrilled to unveil Cell BioPrint, an exclusive microfluidic lab-on-a-chip technology coupled with our century-long skin science leadership. With the Cell BioPrint device, we offer people the ability to discover deeper insights about their skin through specific biomarkers and to proactively address the beauty and longevity of their skin.”

L’Oréal Unveils Cell BioPrint for Personalized Skin Analysis also integrates NanoEnTek’s proprietary microfluidic lab-on-a-chip technology, which utilizes over 100 patents to measure L’Oréal’s groundbreaking protein biomarkers in just five minutes. The device works in a simple, non-invasive process consisting of the following steps:

1. A facial tape strip is applied to the cheek, then placed into a buffer solution.
2. The solution is loaded into the L’Oréal Cell BioPrint cartridge and inserted into the device for analysis.
3. While the device processes the sample, the Skin Connect device takes multiple images of the user’s face, followed by a short questionnaire regarding skin concerns and aging.

The L’Oréal Cell BioPrint is set to begin its pilot program with a L’Oréal brand in Asia later in 2025, promising to revolutionize personalized skincare.