ELC Partners with Exuud: A New Era of Fragrance Innovation

The Estée Lauder Companies (ELC) has entered a groundbreaking partnership with Exuud. ELC Partners with Exuud to revolutionize the future of fragrance delivery through advanced technology and sustainable design. This collaboration centers around Exuud’s Soliqaire technology, which promises a personalized, eco-friendly fragrance experience.

ELC Partners with Exuud to Innovate Fragrance Delivery Systems

ELC Partners with Exuud to incorporate the Soliqaire technology into their fragrance portfolio by the end of 2025. This partnership aims to redefine the fragrance experience, focusing on sustainability and advanced technology. Exuud’s Soliqaire system uses plant-derived, biodegradable polymer blends to deliver fragrance without heat or aerosols. These blends absorb and release fragrance, offering a consistent and long-lasting scent experience.

This innovative platform will allow users to control the intensity, duration, and frequency of their fragrance, providing a more personalized experience. The technology will redefine how consumers interact with fragrance, providing greater consistency and customization.

ELC’s Commitment to Sustainability and Personalization

ELC’s collaboration with Exuud underscores its commitment to staying at the forefront of fragrance innovation. This partnership aligns with the company’s focus on sustainability, design, and consumer personalization. By incorporating Exuud’s cutting-edge technology, ELC aims to deliver a unique fragrance experience that is both eco-friendly and adaptable to individual preferences.

Sumit Bhasin, Senior Vice President at ELC, expressed excitement about the collaboration, highlighting its potential for customization and sustainability. “We are thrilled to announce our partnership with Exuud to support artisanal craftsmanship and revolutionize how we experience fragrances,” Bhasin said.

Transforming the Fragrance Industry with Exuud’s Technology

Exuud’s Soliqaire technology will help create a more personalized fragrance experience for consumers. This advanced technology enables fragrance customization, giving users control over how they enjoy their scent. By integrating this technology into their products, ELC will enhance consumer experiences while prioritizing sustainability and eco-friendly solutions.

Abhishek Breja, CEO of Exuud, emphasized the significance of the partnership, saying, “Together, we will create immersive fragrance experiences that prioritize well-being and happiness.”

With the support of ELC’s New Incubation Ventures (NIV) team, this partnership will pave the way for innovative, sustainable fragrance products. ELC’s investment in Exuud promises to elevate the fragrance experience and shape the future of the industry.

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