As food-inspired beauty trends continue to make waves, the intersection of beauty and food is growing stronger, with analysts at Spate highlighting the surge in berry-inspired products. Berries, particularly raspberries, are catching the attention of beauty enthusiasts and brands alike. With a growing number of berry-themed product launches, the fastest-growing berry beauty trends are raspberry perfume and berry blush.
Raspberry perfume is experiencing a notable rise in popularity, with a massive +363.6% increase compared to last year. Despite currently having a niche following, raspberry perfume is emerging as a trend with a significant potential for growth, especially within the fragrance category. Google Search is leading the charge for this trend, holding 72.2% of its popularity share. However, this is just the beginning, as the market shows signs of promising expansion.
What’s particularly interesting is the growing trend of raspberry paired with other notes, especially vanilla. Searches like “black raspberry vanilla perfume,” “vanilla and raspberry perfume,” and “blue raspberry perfume” showcase the demand for sweet, gourmand scents. This trend has seen a +182.1% growth across platforms, highlighting a shift towards edible, sweet fragrances that are gaining immense popularity. As more brands experiment with these combinations, the demand for raspberry perfumes mixed with other flavors continues to rise, offering new opportunities for creative scent experiences.
Raspberry Perfume and Berry Blush Top Fastest-Growing Berry Beauty Trends, According to Spate.
Berry blush, another category experiencing growth, has surged by +96.3% compared to last year. The trend is particularly dominant on TikTok, where it holds a 76% popularity share, and averages 471.9K weekly views. Brands like Milani, Elf, Revlon, Physicians Formula, and Honest Beauty are already capitalizing on this demand, with products such as “berry amore blush” and “pink berry blush” gaining attention across search engines. For beauty brands already offering berry-toned blush, there’s an opportunity to boost visibility by updating product descriptions, renaming items, or releasing social media content to show how to use berry blush for a fresh look.
Food-inspired makeup, once primarily seen in fragrance and body care, now has immense potential to transform the beauty industry. With berry shades leading the charge, Spate anticipates more culinary influences making their way into makeup products like blush, eyeshadow, lipstick, and beyond. This shift is setting the stage for new, creative shades and textures, giving brands an opportunity to infuse their collections with a touch of sweetness and food-inspired flair.
As trends like raspberry perfume and berry blush continue to capture attention, it’s clear that berry beauty is on the rise—and we can expect even more berry-inspired innovations in the near future.
