Introducing Nutrire, a personalized, clinically proven scalp and strand care brand. The debut collection includes two advanced treatment scalp serums, three scalp-focused shampoos, and four strand-specific conditioners. Nutrire’s aim is to treat, cleanse, and condition with its three-part system, each product tailored to address specific scalp and hair concerns.
Nutrire Launches as a Customized Scalp and Hair Care Brand, drawing from the nearly 50-year heritage of Tricoci Salon and Spa, a beauty icon in the greater Chicago area. Developed within Tricoci’s innovative CPG incubation hub, the brand brings forward-thinking solutions for personalized hair care.
The brand’s approach offers a holistic, transformative, and indulgent routine, designed to cater to individual needs. Its three-part system focuses on treating the scalp with advanced serums to improve scalp health, cleansing with shampoos based on scalp type (dry, normal, or oily), and conditioning with formulas suited to hair type (fine, medium, thick, or damaged).
Nutrire Launches as a Customized Scalp and Hair Care Brand, combining clinical performance with luxurious care, as it redefines traditional hair care routines. Kristen Chase, General Manager at Nutrire, explains:
“Where the category often focuses solely on the strand or bundles shampoo and conditioner together to address a single concern, Nutrire rewrites the script by delivering the most potent nutritional formulas for both the hair and scalp. We refuse to let consumers compromise – pairing clinical performance with the elegance of tailored, luxurious care. Nutrire is about empowering people to achieve their healthiest, most vibrant hair, supported by a transformative approach that truly elevates scalp and strand health.”
Developed with the expertise of estheticians, trichologists, and hairstylists, Nutrire has redefined scalp and strand care from the inside out. Each formula incorporates decades of knowledge, infused with the brand’s proprietary Complex8 technology. This unique blend of science-backed and naturally derived ingredients helps block DHT—the hormone linked to hair thinning—allowing follicles and strands to receive the nourishment needed for stronger, healthier hair.
Targeting specific concerns, Nutrire’s formulas include skincare powerhouses like niacinamide and lactic acid, potent naturals such as red clover and mango butter, and clinical actives like Peachcalm and Nutrinvent Balance, ensuring every product is as effective as it is luxurious.
