Guerlain Appoints Song Hye-Kyo as Its New Asia Pacific Ambassador

Guerlain Appoints Song Hye-Kyo, the renowned South Korean actress, as its new Asia Pacific Ambassador, marking an exciting new chapter for the brand. Hye-Kyo, celebrated for her timeless elegance and star power, will represent Guerlain’s Rouge G lipstick in the stunning shade 518 Le Rose Blush. This partnership underscores Guerlain’s commitment to celebrating singular beauty and empowering women worldwide.

Guerlain Appoints Song Hye-Kyo: A Milestone for the Brand

Guerlain Appoints Song Hye-Kyo as part of a broader vision to elevate the luxury brand in the Asia Pacific region. This move is a key moment for Guerlain, aligning with their mission to merge innovation with tradition. Hye-Kyo’s graceful and sophisticated image fits perfectly with Guerlain’s brand values, making her the ideal ambassador for this collaboration.

Guerlain’s decision to appoint Hye-Kyo also reflects the brand’s dedication to selecting ambassadors who embody confidence, elegance, and exceptional beauty. The French beauty house officially announced the appointment in January, teasing the new partnership through social media. Guerlain’s post simply read, “New Year, new Ambassador,” capturing the excitement surrounding the collaboration.

Song Hye-Kyo’s Excitement for the Guerlain Appoints Song Hye-Kyo

Hye-Kyo expressed her enthusiasm about the collaboration, stating, “I am happy to be the new ambassador of Maison Guerlain. This house is the quintessence of timeless elegance, combining innovation with tradition. I am excited to start this journey with Maison Guerlain.” Her passion for the brand shines through as she joins the Guerlain family.

A Powerful Partnership for Empowering Women

Gabrielle Saint-Genis, CEO of Guerlain, praised Hye-Kyo for her contributions to the world of film and culture. He noted that her strength and talent exemplify the modern femininity Guerlain strives to embody. “Guerlain has always partnered with artists who passionately embody its values of elegance, confidence, and singular beauty,” Saint-Genis said. “Song Hye-Kyo epitomizes a resolutely contemporary femininity, making her a perfect addition to our family.”

The Growing Influence of South Korean Celebrities in the Beauty Industry

The beauty industry has increasingly recognized the influence of South Korean celebrities, with brands like Guerlain tapping into this global appeal. In recent years, figures like Song Hye-Kyo have become powerful icons in the beauty world. For instance, Estée Lauder appointed Korean singer Lee Ji-eun, known as IU, as its first-ever Korean Global Brand Ambassador in 2024. This highlights the growing impact of South Korean talent in global beauty campaigns.

Guerlain’s Continued Commitment to Innovation and Elegance

As Guerlain Appoints Song Hye-Kyo as its new ambassador, the brand continues to strengthen its position as a leader in luxury beauty. This partnership with Hye-Kyo is a powerful step toward reinforcing Guerlain’s commitment to timeless beauty, innovation, and empowering women worldwide.

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