NYX Professional Makeup Debuts NYXTape: Merging Beauty with Music

NYX Professional Makeup Debuts a revolutionary initiative that blends music and beauty seamlessly with the launch of NYXTape. This collaboration introduces an exciting album featuring five talented independent female artists and songwriters, marking a new milestone for the beauty brand.

NYX Professional Makeup Debuts NYXTape in Partnership with SoundOn

As part of its continuous commitment to innovation, the debut of NYXTape through a groundbreaking partnership with SoundOn. This collaboration highlights the synergy between beauty and music, reaching digital-first audiences. It’s the first co-owned music distribution project on TikTok, bridging the gap between two creative industries.

Featured Artists in NYXTape

The album consists of five tracks, showcasing the unique talents of Snow Tha Product, Zeina Mates, Dina Ayada, 8ae, and Ashley Mehta. These independent female artists represent the core of NYXTape’s mission to amplify women’s voices in the music industry. Each track blends creativity with authenticity, highlighting the power of digital communities.

A Bold Step for NYX Professional Makeup

Denee Pearson, global brand president of NYX Professional Makeup, emphasized that the brand is rooted in entertainment and community. “We continue to meet our community where they are: on TikTok, where music and makeup intersect,” Pearson shared. This partnership is a perfect example of how NYX Professional Makeup Debuts new ways to support independent female artists while engaging their followers.

Marketing and Engagement with NYXTape

The album will feature prominently on TikTok, offering creators and listeners a unique opportunity to engage with the music directly. TikTok’s platform ensures the songs reach millions of global users, maximizing the impact of NYXTape’s message.

Supporting NYXTape: A Multi-Platform Approach

To further support NYXTape, various marketing activations are scheduled, including a commercial airing during the 2025 Grammy Awards and an exclusive album release party. These efforts aim to bring the collaboration to new audiences and celebrate the connection between beauty, music, and empowerment.

Conclusion: A Meaningful Fusion of Beauty and Sound

NYX Professional Makeup’s debut of NYXTape is not just about music or beauty—it’s about making a lasting connection. The collaboration champions women in the creative industries, amplifying their voices and their art. NYX Professional Makeup Debuts this initiative as a powerful tool for digital-first audiences, offering them an immersive experience like never before.

Explore more news and exciting updates on this website!