Dove and Sports Illustrated Introduce ‘Sports reIllustrated’ to Promote Body Confidence in Girls

Dove and Sports Illustrated launch a powerful collaboration to promote body confidence in girls and inspire young athletes. The special edition, Sports reIllustrated, shines a spotlight on young female athletes who break barriers and challenge stereotypes. The initiative aims to inspire girls to embrace their individuality, body confidence, and passion for sports, regardless of their size or ability.

Dove and Sports Illustrated Launch: A New Era for Young Athletes

The Sports reIllustrated edition celebrates 10 inspiring athletes who show courage and determination. It features 10-year-old Honor Smoke, the youngest athlete ever to appear on a Sports Illustrated promotional cover. This special edition will be available online on February 3 and distributed in New Orleans before the Big Game. It will also be included in the March issue of Sports Illustrated.

Dove and Sports Illustrated launch this special edition to demonstrate that athleticism comes in many forms. The collaboration focuses on promoting body confidence and empowering girls to stay in sports, no matter what challenges they face. This initiative aligns with Dove’s Body Confident Sport program, which helps girls ages 11 to 17 develop stronger body confidence through coaching tools.

Dove and Sports Illustrated Launch Empowering Girls to Embrace Their Bodies and Abilities

Marcela Melero, Chief Growth Officer at Dove Personal Care North America, emphasized the importance of fostering body confidence in girls. “At Dove, we know that body talk in sports often harms girls’ confidence. It’s time to inspire change,” she said. According to research, 48% of girls drop out of sports because they feel they have the “wrong” body type. Dove and Sports Illustrated aim to combat this issue by showcasing athleticism, strength, and determination over appearance.

The collaboration emphasizes that body confidence is essential to long-term success in sports. By promoting stories of young athletes who embrace their bodies and abilities, Dove and Sports Illustrated hope to inspire future generations of girls to stay in the game.

Celebrating the Athletes Behind ‘Sports reIllustrated’

Dove and Sports Illustrated launch this project to celebrate young female athletes and the organizations that support them. This special edition highlights athletes from Dove’s network, such as the Boys & Girls Clubs of America and the Women’s Sports Foundation. These athletes demonstrate what it means to follow your dreams, regardless of obstacles.

The edition profiles 10 young women who are pushing the boundaries in various sports, including wrestling, basketball, ice hockey, and track and field. Each athlete shares their story of overcoming challenges and building the confidence to continue pursuing their passion.

Honor Smoke, a 10-year-old wrestler from New Jersey, expressed her excitement about being part of the Sports reIllustrated cover. “I hope this magazine encourages more girls to believe in themselves and stay in the game,” Smoke said. Her inspiring words highlight the power of representation and the impact it can have on young athletes.

Dove’s Continued Commitment to Supporting Girls in Sports

As part of its ongoing support for girls in sports, Dove has assembled the “Body Confident Collective.” This influential roster includes female sports icons like Billie Jean King, Venus Williams, and Sabrina Ionescu. These role models continue to inspire young athletes and advocate for equality and body confidence in sports.

Through these efforts, Dove and Sports Illustrated are sending a clear message: body confidence is key to success in sports, and every girl deserves to feel empowered to reach her full potential.

Conclusion: A Call to Action for the Future of Female Athletes

Dove and Sports Illustrated launch Sports reIllustrated to inspire girls to embrace their strength, confidence, and individuality. This collaboration highlights the importance of body confidence in sports and encourages young athletes to continue pursuing their dreams. By showcasing empowering stories, Dove and Sports Illustrated aim to create lasting change and support the next generation of female athletes.

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