Billie Eilish Unveils “Your Turn”: A New Era for Her Fragrance Line

Billie Eilish Unveils “Your Turn,” the latest addition to her growing fragrance collection. This marks her fourth fragrance launch and elevates Billie Eilish Fragrances into a master brand within the beauty industry.

A Collaboration with Parlux: Creating an Authentic Scent

In partnership with beauty company Parlux, Billie Eilish has crafted a fragrance that perfectly embodies her authenticity and creativity. Parlux President Lori Singer shared, “Since our partnership with Billie, she has maintained authenticity, and ‘Your Turn’ is a perfect example of this.” From the fragrance’s creation to the unique bottle design, this product reflects Eilish’s artistic vision.

The Design and Availability of “Your Turn”

The bottle design of Billie Eilish Unveils “Your Turn” is inspired by a pair of dice Eilish owns, adding a personal touch. The fragrance is available in four sizes, ranging from a 10ml travel spray to a 100ml bottle. Prices start at $28, and it is currently available for purchase at Billie Eilish Fragrances. It will also be available at Ulta Beauty and select global retailers starting in spring 2025.

Crafting the Scent: A Journey of Discovery

Frank Voelkl, Principal Perfumer at Firmenich, explained the creative process: “Creating ‘Your Turn’ with Billie was a journey of discovery. We developed a fragrance that captures the warmth of sandalwood with a fresh twist.” The result is a scent that reflects Billie Eilish’s vision of individuality and uniqueness.

Billie Eilish’s Impact on the Fragrance Industry

With Billie Eilish Unveils “Your Turn”, she continues to push boundaries and elevate her fragrance line. The fragrance not only reinforces her creative vision but also solidifies her brand as a standout in the beauty industry.

Stay tuned for more updates and explore more news on this website to keep up with Billie Eilish’s news