A New Era in Beauty

L’Oréal and Jacquemus Partnership marks an exciting chapter in the beauty industry. L’Oréal Groupe has entered into a long-term, exclusive collaboration with the Paris-based fashion label, Jacquemus.

A Strategic Collaboration Between Two Icons

This partnership comes at a pivotal time as L’Oréal strengthens its portfolio with a minority investment in Jacquemus. The brand, founded in 2009 by Simon Porte Jacquemus, has achieved global recognition for its playful and chic approach to French life. Known for its spectacular fashion shows, Jacquemus is now expanding its focus to beauty.

L’Oréal and Jacquemus Partnership: A New Focus on Beauty and Retail

The Partnership signifies a new phase for the brand as it shifts from a digital-first approach to physical retail. Jacquemus’ growing focus on beauty and retail is a key component of this collaboration.

Cyril Chapuy, President of L’Oréal Luxe, expressed excitement about the partnership: “Jacquemus will complement L’Oréal Luxe’s portfolio and reinforce our leadership in the beauty industry.” This collaboration supports the brand’s expansion and brings a fresh, creative energy to L’Oréal’s existing lineup.

Jacquemus’ Vision for Beauty and Perfume

Simon Porte Jacquemus, the founder and Creative Director of the brand, has always envisioned beauty as part of Jacquemus’ future. “Fifteen years ago, I dreamed of Jacquemus, with perfume and beauty always in my vision,” Jacquemus said. “Today, I am proud to continue shaping this dream with L’Oréal.”

The partnership is not just a collaboration but a promising new chapter for both brands in the beauty space.

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