CeraVe Launches ‘Head Campaign’ to Promote Healthy Scalp for Healthy Hair

CeraVe launches ‘Head Campaign’ to raise awareness about the importance of a healthy scalp for healthy hair. The campaign showcases CeraVe’s new haircare products and highlights scalp health as the foundation for beautiful hair.

CeraVe Launches ‘Head Campaign’ with Celebrity Endorsements

CeraVe launches ‘Head Campaign’ featuring popular stars like Charli D’Amelio, Anthony Davis, and Paige Bueckers. This campaign introduces CeraVe’s latest haircare range, which addresses scalp issues like dandruff and irritation. It also emphasizes the importance of caring for the scalp as part of a healthy haircare routine.

Kelly Buchanan Spillers, CeraVe’s Global Head of Digital & Social, explains that the campaign tackles the taboo surrounding dandruff. The brand partners with influential figures who resonate with diverse audiences to promote relatable conversations about scalp health.

A Fun and Engaging Campaign for Scalp Health

The campaign adopts a “medutainment” approach, integrating education with entertainment to engage audiences. It kicked off with viral moments from the stars involved, such as Charli D’Amelio rubbing CeraVe cream on her head for good luck. Anthony Davis was seen applying CeraVe moisturizer to his scalp at an NBA game, bringing attention to his own scalp health issues.

Through these moments, CeraVe highlights its dermatologist-approved products that offer solutions to common scalp concerns. The campaign also features Paige Bueckers, who emphasizes CeraVe’s Hydrating Shampoo and Conditioner for maintaining scalp health.

CeraVe Partners with SNL for a Hilarious Haircare Commercial

To further promote the campaign, CeraVe collaborated with NBC’s Saturday Night Live to create a hilarious parody commercial. The sketch, starring Bowen Yang and Sarah Sherman, humorously depicts headbanging antics that send dandruff flying. Featuring dermatologist Dr. Dustin Portella, the commercial highlights CeraVe’s role in tackling dandruff and scalp health in a fun and relatable way.

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