Boom! Beauty Introduces New Sustainable Packaging and Updated Formulas

Boom! Beauty, the first pro-age beauty and skincare brand designed for mature women, has reimagined its Boomstick Collection with a fresh, clean beauty formula and eco-friendly packaging.

The updated collection enhances hydration while maintaining the brand’s commitment to clean, cruelty-free formulas. The new design reflects Boom! Beauty’s dedication to both beauty and sustainability.

Boom! Beauty Introduces New Sustainable Packaging and Updated Formulas. The Boomsticks now come in packaging made with 50% post-consumer recycled (PCR) materials, furthering the brand’s eco-conscious efforts.

Barbara Roll, CEO of Boom! Beauty, shared, “Our dedication to transparent, sustainable skin wellness defines our approach to beauty, and our commitment to safety doesn’t stop at the launch of new products. We perform ongoing testing at regular intervals, ensuring products maintain integrity and efficiency. Through the Boom! Better Beauty Standard, to deliver products that are as kind to users’ skin as they are to the earth, combining simplicity and effectiveness without compromise.”

The revamped formula features Sodium Hyaluronate and Cocoa Butter, which work together to hydrate and lock in moisture, leaving skin feeling soft and smooth while reducing the appearance of fine lines.

Boom! Beauty Introduces New Sustainable Packaging and Updated Formulas. The new Boomsticks are also enriched with Sea Buckthorn Oil, delivering essential omega fatty acids, vitamins C and E, and antioxidant protection, all while nourishing the skin. Additionally, emollients like Octyldodecanol and Caprylic/Capric Triglyceride ensure a silky texture for smooth, even application.

The newly formulated Boomstick collection includes Rose Nude, Parisian Red, Golden Peach, and Glimmer, offering a range of shades to suit every mature woman’s beauty needs.