Kao Unveils Climate-Responsive Sunscreen for Ultimate Comfort

Kao Corporation Unveils Climate-Responsive Sunscreen its new Bioré UV Aqua Rich Airy Hold Cream, a climate-responsive sunscreen designed to adapt to varying environmental conditions. This innovative sunscreen features humidity-responsive technology that changes according to moisture levels, ensuring it remains non-sticky in humid climates and prevents dryness in air-conditioned spaces.

The Solution to Sticky Sunscreens

With rising temperatures and humidity in Japan, sunscreen stickiness became a common complaint. Kao’s Bioré UV Aqua Rich Airy Hold Cream addresses this issue head-on. According to a 2019 survey, over 90% of sunscreen users suffered from sunburn despite using sunscreen. Furthermore, a 2024 study showed that 65% of women used parasols or other barriers to avoid sun exposure. Kao’s new sunscreen was developed with these concerns in mind, offering a comfortable, easy-to-use solution.

How It Works: Innovative Technology for Comfort

The new sunscreen is powered by Kao’s humidity-responsive technology, integrating agar hydrogel capsules, UV absorbers, and a water-retaining polymer in its water-based formula. These capsules break down during application, creating a smooth, breathable texture that adapts to environmental moisture levels. The product thickens in humid conditions, then returns to its original state, keeping skin feeling comfortable.

Kao Introduces Climate-Adaptive Sunscreen SPF50+/PA++++ Protection

Not only does Kao Unveil Climate-Responsive Sunscreen that adapts to weather conditions, but it also provides excellent sun protection with SPF50+/PA++++. Enriched with moisturizing ingredients like hyaluronic acid and vitamin C derivatives, it offers both sun and skin care.

Global Campaign Launch Kao Unveils Climate-Responsive Sunscreen

In April 2025, Kao’s Bioré UV will collaborate with K-pop group Stray Kids for the “Sunlight is Your Spotlight” campaign. The campaign aims to inspire better UV protection and will launch across 15 countries. While the sunscreen will initially debut in Japan, Thailand, Hong Kong, and Taiwan, the global campaign will expand awareness of Kao’s sun care innovations.

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