LoveShackFancy Launches “Love on the Beach” Fragrance

LoveShackFancy, a brand celebrated for its romantic and vintage-inspired creations, is excited to announce its latest fragrance. LoveShackFancy Launches “Love on the Beach” on March 21, 2025, offering a solar floral scent designed to transport you to sun-drenched beach days. With tropical and fresh notes, this fragrance promises to evoke the essence of paradise.

LoveShackFancy Launches “Love on the Beach” Early Access on Sephora App

For eager fragrance enthusiasts, LoveShackFancy Launches “Love on the Beach” exclusively on the Sephora app on March 20, a full day before its official release. On March 21, the fragrance will be available online, in Sephora stores, and on LoveShackFancy’s website. To get early access, simply sign up at Sephora or Sephora Canada for a chance to be the first to experience this tropical scent.

A Fragrance Inspired by Sun-Soaked Beaches

Crafted by Gabriela Chelariu from DSM-Firmenich, Love on the Beach features vibrant top notes of saltwater and bergamot. The heart notes of ylang-ylang, jasmine, tuberose, and gardenia perfectly blend with the base notes of frangipani, coconut, driftwood, ambrox, and sandalwood. This scent is a true reflection of founder Rebecca Hessel Cohen’s 2024 trip to St. Barth, capturing the essence of tropical blooms and sunny beaches.

LoveShackFancy’s Growing Presence in the Beauty Industry

As LoveShackFancy continues to grow, this launch marks an important moment for the brand, with projected sales of $30 million this year. Known for their collaborations with brands like Sally Hansen and Stanley, LoveShackFancy’s fragrance collection, which includes Forever in Love and Boheme, continues to expand its loyal fanbase.

Explore more updates and news about LoveShackFancy’s collections by visiting our news here!