NYX Partners with JuJu Watkins for Empowering “Make Them Look” Campaign

NYX Partners with JuJu Watkins to celebrate self-expression and individuality through the brand’s groundbreaking “Make Them Look” campaign. The University of Southern California women’s basketball star is featured in this empowering initiative, marking an exciting milestone in the intersection of beauty and sports.

JuJu Watkins: The First Female College Athlete Ambassador for NYX

NYX Partners with JuJu Watkins, making her the first female college athlete to join the brand’s lineup of ambassadors. The campaign highlights the rising star’s confidence and style, both on and off the court. As a prominent figure in women’s basketball, JuJu is now using her platform to inspire others to embrace their unique beauty and self-expression.

This partnership is particularly groundbreaking as it emphasizes the importance of self-confidence in sports. JuJu believes that how you look directly impacts your performance. She shared, “I think that looking good on the court is underrated. Your self-confidence in how you look translates to performance.”

The “Make Them Look” Campaign: Beauty Meets Sports

The “Make Them Look” campaign features JuJu Watkins endorsing some of her favorite NYX Professional Makeup products, including Butter Gloss, Epic Ink Waterproof Nudes Liquid Eyeliner, Epic Wear Waterproof Eyeliner Stick, and The Brow Glue. Through this collaboration, NYX aims to encourage individuals to experiment with their style and feel confident in their skin.

JuJu’s partnership with NYX not only reflects her growing influence but also celebrates the power of beauty in boosting self-esteem. The campaign’s timing, coinciding with March Madness, further underscores the connection between sports and beauty, making it an exciting moment for both industries.

Empowering Others with Confidence and Style

Watkins’ association with NYX is about more than just makeup—it’s about using beauty to empower others. By joining NYX, she hopes to motivate people to express themselves freely, regardless of societal expectations. Her message resonates with both sports enthusiasts and beauty lovers alike, encouraging everyone to be their authentic selves.

NYX Partners with JuJu Watkins has proven to be a powerful statement in the beauty world, showing that makeup can be more than just a cosmetic tool—it’s a form of self-expression that can enhance one’s confidence and performance in all areas of life.

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