Ava Phillippe Wonderbloom Launch Elevates Fragrance with Ethereal Elegance

Vince Camuto introduces Wonderbloom Haze, a dreamy scent that defines the Ava Phillippe Wonderbloom Launch fragrance moment of 2025.

A New Chapter in the Wonderbloom Story

Following the success of the original Wonderbloom, Wonderbloom Haze arrives with richer, warmer notes and refined sophistication. Ava Phillippe, global brand ambassador, returns to headline this launch and bring it to life.

The Ava Phillippe Wonderbloom Launch continues Vince Camuto’s commitment to individuality and timeless femininity, with Wonderbloom Haze exuding both charm and strength.

This fragrance opens with bright notes of white peach and orange blossom, unfolding into florals and settling into vanilla caviar, amber, and musk.

Wonderbloom Haze Embraces Dreamlike Sophistication

Crafted by Firmenich Senior Perfumer Clément Gavarry, Wonderbloom Haze blends citruses, florals, and amber to create a lush, layered experience.

Its ethereal campaign, shot by Shaniqwa Jarvis, captures Ava Phillippe in a mystical forest, perfectly expressing the scent’s enchanting mood.

The bottle, adorned with a sculpted amethyst-toned cap, reflects the fragrance’s elegance, and rests comfortably in the hand.

The Ava Phillippe Wonderbloom Launch also marks a premium retail rollout at Macy’s, select stores, and online at http://VinceCamuto.com starting April 2025.

A Scent That Inspires Self-Expression

Wonderbloom Haze celebrates self-expression, confidence, and softness through scent. Its campaign centers on connection, emotion, and sensory escape.

With prestige pricing at $102 for a 100mL bottle, it caters to those seeking beauty with purpose and personal resonance.

Lori Singer, President of Parlux, highlights Ava’s elegance and authenticity as a perfect match for the Wonderbloom spirit.

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