Indulge in Beauty and Flavor with the Tarte Tru Fru Collection

Tarte Cosmetics just launched a sweet surprise that merges beauty with indulgence: the Tarte Tru Fru Collection. This limited-edition collaboration takes inspiration from the popular “Cherry Girl Aesthetic” and introduces both a new lip collection and a decadent snack. Now, your favorite Maracuja Juicy Lip formulas come with a cherry twist—and something delicious to match.

A Perfect Pairing: Beauty Meets Better-For-You Snacking

Tarte Cosmetics and Trü Frü have teamed up to create the ultimate beauty and food crossover. Together, they launched the Tarte Tru Fru Collection, combining skincare-powered lip products and a flavorful chocolate-covered cherry snack. The Maracuja Juicy Lip Cherry Crush lineup features a new cherry scent, bold shade, and cute limited-edition cap.

At the same time, Trü Frü released hyper-chilled cherries coated in white and dark chocolate. This better-for-you snack perfectly reflects the cherry vibes of Tarte’s new lip products. Both brands crafted this collection to create a multi-sensory moment filled with rich flavors and vibrant color.

Cherry Girl Aesthetic Takes Over Spring

The “Cherry Girl Aesthetic” has exploded across social media with bold reds, glossy lips, and fruity flair. Tarte embraced this trend completely with the new Cherry Crush lineup. The collection includes plumping balm, shimmer gloss, lip oil, vinyl, melt mask, and more—all cherry-scented.

The brand wanted to bring the flirty, nostalgic feel of the aesthetic to life. From juicy scents to radiant shades, every detail adds to the cherry-themed experience. The Tarte Tru Fru Collection truly captures the playful, confident energy of this beauty movement.

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Flavor and Formula That Work Together

Maracuja oil remains at the core of Tarte’s lip formulas. Sustainably sourced and packed with vitamin C and fatty acids, it nourishes lips naturally. Acerola cherry adds even more benefits, boosting hydration and vibrance.

This collaboration marks a first for both brands. It’s Tarte’s debut food collab and Trü Frü’s first beauty crossover. Together, they’ve crafted a collection that’s delicious, impactful, and exciting.

Explore more exciting beauty launches, creative collaborations, and trend updates on this website.