Church Dwight Touchland Acquisition: A Strategic Move in Hand Sanitizer Market

Church Dwight Touchland Acquisition Strengthens Market Position

Church & Dwight recently announced a significant agreement to acquire the hand sanitizer brand Touchland. This Church Dwight Touchland Acquisition aims to enhance their portfolio by adding one of the fastest-growing brands in the U.S. Touchland ranks as the second most popular brand in the American hand sanitizer market. This move shows Church & Dwight’s commitment to expanding their footprint in personal care products.

Acquisition Details and Strategic Vision

The deal involves up to US$880 million, including an initial payment of US$700 million in restricted stock and an additional $180 million based on Touchland’s 2025 net sales. Andrea Lisbona, Touchland’s founder and CEO, expressed confidence in the acquisition. She stated that partnering with Church & Dwight would accelerate Touchland’s growth globally. Meanwhile, Rick Dierker, CEO of Church & Dwight, highlighted plans to leverage the company’s scale to expand Touchland internationally.

Accelerating Touchland’s Global Expansion

Currently, Touchland sells its products in the U.S., Canada, and recently entered the Middle East through Sephora. The acquisition supports plans to accelerate growth in these markets and beyond. Church & Dwight intends to keep Touchland’s Miami location and its dedicated employees. This will ensure operational continuity while capitalizing on the combined strengths of both companies.

Financial and Growth Outlook Post-Acquisition

Touchland generated approximately US$130 million in net sales over the last 12 months, with a trailing EBITDA of about US$55 million. The Church Dwight Touchland Acquisition is expected to be neutral on 2025 earnings per share initially but will become accretive by 2026. Church & Dwight projects double-digit net sales growth for Touchland in both 2025 and 2026. The acquisition aligns well with Church & Dwight’s criteria for growth, brand strength, and profitability.

Conclusion

This acquisition exemplifies how Church & Dwight targets growing, asset-light brands to expand their consumer reach. The Church Dwight Touchland Acquisition provides strong potential for future growth in hand sanitizers worldwide. To explore more news and updates on industry acquisitions, visit our website and stay informed.

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