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E.L.F. and Pinterest Launch “Color E.L.F.nalysis” Tool for Personalized Makeup Recommendations

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Courtesy of Business Wire

E.L.F. Pinterest Launch Color Tool Revolutionizes Personalized Beauty

E.L.F. Cosmetics and Pinterest have launched a personalized beauty experience with the E.L.F. Pinterest Launch Color Tool.
This new digital tool, known as Color E.L.F.nalysis, allows users to discover the perfect makeup shades through personalized color analysis.
With just a selfie, the tool identifies your unique features and matches you with season-specific palettes via Pinterest boards.
This innovative technology uses AI, skin tone analysis, and Pinterest’s shopping behavior data to deliver tailored beauty recommendations instantly.

Discover Your Perfect Look with a Few Taps

Users begin by uploading a selfie or selecting a saved photo from their device.
Next, the E.L.F. Pinterest Launch Color Tool analyzes your hue, chroma, and value to determine your color season.
Then, it matches you with a personalized Pinterest board filled with curated makeup products just for your skin tone.
As a result, beauty becomes more fun, accessible, and intelligent with minimal effort.

Enhancing Shopping with Pinterest Insights

Pinterest has become a powerhouse for discovering trends and analyzing consumer interests.
With 1.6 billion makeup-related searches last year alone, demand for personalized beauty experiences is rising quickly.
Interest in “color season analysis” has grown 22-fold, driving brands like E.L.F. to innovate around consumer curiosity.
In partnership with Pinterest, the tool guides users to season-specific trends and helps marketers understand shopping behavior.

Real-Time Beauty, Backed by Data

According to E.L.F. Beauty’s Chief Marketing Officer, Patrick O’Keefe, this tool complements the human touch—not replaces it.
It offers a smart, intuitive way for users to understand their skin tone and explore tailored product matches.
By combining technology with expert input, it helps beauty fans break down barriers and feel confident in their choices.
Importantly, the tool is available globally, free of charge, and open to all users seeking personalized beauty solutions.

Powering Creators with Seasonal Content

Pinterest creators now have a new opportunity to engage with their audience through season-specific campaigns.
Thanks to Idea Ads and paid partnerships, creators can produce original content that aligns with makeup trends.
This collaboration also boosts visibility and empowers creators to explore and promote curated beauty journeys.
Additionally, Pinterest’s new collage format makes each color story visually engaging and inspiring for users.

The Technology Behind the Beauty

To bring Color E.L.F.nalysis to life, E.L.F. worked with Movement Strategy, a leading creative agency.
This agency specializes in turning real-time platform behaviors into innovative, culturally driven campaigns.
Together, they’ve ensured the tool responds quickly to user preferences and evolves with emerging beauty needs.
Also, this collaboration proves how data and creativity can unite to move culture and redefine beauty norms.

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Unveiling at Pinterest Manifestival

E.L.F. and Pinterest will showcase Color E.L.F.nalysis at Pinterest’s Manifestival in Cannes on June 19, 2025.
Attendees will enjoy an exclusive look at the tool and a live makeup styling session guided by seasonal palettes.
This hands-on event helps further cement the partnership’s commitment to innovation and community engagement.
It also signals a strong future for AI-driven, personalized beauty solutions in the digital space.

Tech Meets Trend: A New Beauty Era

Beauty tech is rapidly advancing, and brands like E.L.F. are leading the charge toward customization and sustainability.
The tool reflects a shift from reactive to anticipatory care, where brands predict and meet consumer needs early.
Personalization, data insights, and inclusive technology are now core to success in today’s evolving beauty industry.
E.L.F. Pinterest Launch Color Tool sets a new standard for beauty that listens, learns, and delivers with precision.


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