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Coach Launches Gold Parfum Alongside Storm Reid Campaign

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Coach Gold Parfum Debut Shines with Star Power and Golden Elegance

The dazzling Coach Gold Parfum Debut takes center stage with its powerful scent, striking design, and Gen Z-focused campaign message.
This newest release captures the radiant energy of New York City and embodies the modern spirit of self-expression and confidence.


A Fragrance That Radiates Confidence and Warmth

Coach tapped actor and producer Storm Reid to represent the new Coach Gold Parfum Debut in a campaign that celebrates individuality.
She brings vibrant energy to the streets of New York, embodying the warmth, brilliance, and boldness of the fragrance perfectly.

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Crafted with Golden Notes by Louise Turner

Master perfumer Louise Turner designed this bold new scent with a rich combination of fresh, floral, and warm fragrance layers.
Coach Gold features notes like Apple Accord, Vanilla, Rose Water, Cedarwood, Almond Blossom Accord, and Pink Peppercorn for maximum impact.


Packaging Inspired by Iconic Coach Craftsmanship

The fragrance comes in a gold lacquer bottle with an embossed Horse and Carriage and a signature “C” charm detail.
An iridescent hangtag adds flair, while the textured gold box reflects the opulence of the Coach fashion heritage flawlessly.


Storm Reid Lights Up the Campaign With Style

Storm Reid confidently walks through New York dressed in gold, showing off the luminous personality behind the Coach Gold fragrance.
The campaign, photographed by Cass Bird, highlights the scent’s sunny, positive energy and the boldness of its wearers.

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Gen Z Embraces Positive Messaging and Bold Fragrance

Philippe Benacin of Interparfums revealed that the Coach Gold Parfum Debut aims to attract Gen Z with bold authenticity.
He anticipates strong loyalty from customers drawn to its unique scent, beautiful bottle, and inspiring brand ambassador, Storm Reid.

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