Maybelline WWE Cosmetics Partnership Redefines Beauty and Power in the Ring

Maybelline and WWE team up for a groundbreaking initiative, marking the official start of the Maybelline WWE Cosmetics Partnership era.

Evolution Event Becomes the Launchpad for This Bold Beauty Move

The Maybelline WWE Cosmetics Partnership begins with Maybelline as the Presenting Partner for WWE’s Evolution event in Atlanta, Georgia.

This collaboration makes Maybelline the first-ever Official Cosmetics Partner in WWE’s history—blending beauty with unmatched athletic entertainment.

Amy Whang of Maybelline emphasizes confidence, saying the brand is honored to support women’s empowerment both inside and outside the ring.

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Maybelline Makes a Splash with Dynamic Branding and Ring Presence

Maybelline’s involvement includes center mat branding, exclusive vignettes, and curated social media integrations that spotlight bold beauty expression.

With support from L’Oréal’s Beauty Co-Lab, this unique activation strategy merges cultural relevance with performance-driven product visibility.

This partnership goes far beyond sponsorship—it symbolizes how cosmetics can stand strong in high-performance, high-drama environments like WWE.

Leadership Praises the Maybelline WWE Cosmetics Partnership

Brit Santypal of TKO Group celebrates Maybelline’s role in honoring the strength and individuality of WWE’s diverse talent roster.

Delphine Hernoux of Beauty Co-Lab believes this partnership keeps Maybelline culturally ahead through innovation and unexpected brand collaborations.

Clearly, the Maybelline WWE Cosmetics Partnership represents a new chapter for inclusivity, confidence, and beauty in the sports entertainment space.

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