NYX Beauty Bestie Launch Transforms AR Makeup Try-On with AI and Snapchat

NYX Professional Makeup continues redefining beauty with the exciting NYX Beauty Bestie Launch on Snapchat, blending AI and AR innovation.
This fresh update to the virtual try-on tool delivers personalized makeup experiences using a lens crafted for mobile-first beauty lovers.
Snapchat users can now test NYX products virtually with smarter tools that offer a deeper layer of personalization and seasonal matching.
From hair and eye color to undertone analysis, this try-on lens uses technology to match makeup with your color season precisely.

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Personalized Looks Through AI and AR

Beauty Bestie 2.0 revolutionizes AR-powered try-ons by introducing “My Color Season,” an intelligent beauty-matching feature based on your appearance.
The NYX Beauty Bestie Launch supports Smushy Soft Matte Tinted Lip Balm by offering instant color testing that boosts user confidence.
This level of personalization simplifies the decision-making process and helps customers enjoy choosing looks that feel tailored and effortless.
By combining AI analysis with artistry, NYX empowers makeup fans to experiment with different shades aligned to their seasonal tones.

Beauty Tech’s Role in Consumer Engagement

The original Beauty Bestie lens, introduced in 2023, won awards for its pro-designed daily makeup looks that users could try instantly.
Now, the 2.0 update deepens that impact, proving NYX’s mission to make inclusive beauty more accessible and digitally advanced for all users.
Users can access this interactive experience only through Snapchat, making it exclusive and socially shareable across digital communities.
With the NYX Beauty Bestie Launch, the brand bridges digital convenience with beauty artistry for an elevated and fun makeup journey.

Industry Innovation Through AI and AR

Augmented reality is now a powerful tool in the beauty industry, enhancing engagement while reducing the stress of in-store testing.
Artificial intelligence delivers tailored recommendations, helping users find the best products through smart analysis of unique personal features.
Brands like NYX lead innovation by crafting beauty tech that transforms how people discover and apply makeup from their mobile devices.

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