Aveda’s New Oil Elevates Haircare Rituals

Aveda introduces a powerful new product to enhance shine, manage frizz, and transform hair texture with botanical-rich oil innovation.

A Powerful Fusion of Nature and Innovation

The Aveda Miraculous Oil blends camelina oil ferment with premium botanical extracts to nourish, protect, and smooth your strands instantly.
It also includes Tsubaki and daikon seed oils, known for deep conditioning, frizz control, and intense shine from root to tip.
Moreover, the oil offers a sensorial experience with a luxurious aroma from 25 pure flower and plant essences, including lavender.

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Why the Aveda Miraculous Oil Launch Stands Out

The Aveda Miraculous Oil Launch offers more than surface-level shine; it delivers real, measurable improvements in hair texture and manageability.
This product delivers 195% more shine, 2X smoother hair, and 24-hour frizz protection in just one application, according to Aveda.
Furthermore, it doubles as a heat protectant with thermal defense up to 450°F, making it perfect for daily heat styling routines.

Suitable for Every Hair Type and Lifestyle

The Aveda Miraculous Oil Launch caters to all hair types, from fine to thick, and works beautifully on color-treated hair too.
Apply to damp or dry hair depending on your needs—stylists recommend a few drops through mid-lengths and ends for best results.
As a bonus, its Leaping Bunny approval and vegan formula make it ideal for eco-conscious beauty enthusiasts everywhere.

Aveda’s Professional Insight

Aveda’s Senior VP of Global Artistry, Antoinette Beenders, praised it as “a must-have that leaves hair incredibly smooth and silky.”
Her tip? Warm a couple of drops in your palms, apply evenly, blow dry, then style for long-lasting shine and softness.

Experience the Pure-Fume™ Aroma

Crafted in Aveda’s Botanical Aroma Lab, this product’s scent is calming and blissful, immersing users in a tranquil beauty ritual.

Final Thoughts

The Aveda Miraculous Oil Launch redefines shine and smoothness using sustainable, botanical-driven formulas with professional stylist backing and salon-grade results.

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