International Flavors & Fragrances (IFF) is expanding and upgrading its Shanghai facilities to enhance its solutions for the China and Greater Asia markets. This strategic move aims to strengthen IFF’s global leadership in fragrances, flavors, functional ingredients, and bioscience-based products.
“The Shanghai Creative Center will unite all of IFF’s capabilities under one roof, allowing us to deliver end-to-end solutions for customers in Asia and across the globe,” said Erik Fyrwald, CEO of IFF. IFF to Unveil Expanded Shanghai Creative Center, Featuring New Sensory Science Facilities, which reinforces the company’s dedication to advancing innovation across Asia. This expansion follows the opening of the Singapore Innovation Center in 2022.
In addition to its comprehensive fragrance development capabilities, the expanded center will feature a fine fragrance area focused on the art of perfumery and a state-of-the-art 360-degree digital space for live-streamed educational workshops. This immersive olfactory experience connects the physical and digital worlds in a unique way.
IFF to Unveil Expanded Shanghai Creative Center, Featuring New Sensory Science Facilities by the end of the month, which will offer new opportunities for innovation.
Expansion in Asia
The Shanghai Creative Center will boast an open-office design, a sensory science center, and specialized labs for creation, design, and product analysis. Spanning 16,000 square meters, the site is IFF’s largest facility in Asia, signaling a strong commitment to innovation in the region.
The center will empower perfumers and flavorists to develop cutting-edge sensory experiences that cater to Chinese consumers, as well as regional and international markets. IFF to Unveil Expanded Shanghai Creative Center, Featuring New Sensory Science Facilities, highlighting its leadership in meeting the evolving tastes of Chinese consumers.
Since its entry into the Chinese market in 1981, IFF has been at the forefront of the fragrance and flavor industry as the first multinational to establish a presence in the region. With China’s growing demand for bioscience-based products that promote longevity and healthy lifestyles, IFF sees enormous potential for growth.
The new innovation center positions IFF to rapidly bring differentiated products to market, supporting its customers’ brand growth strategies. “IFF has a long history of collaborating with customers to create solutions that align with consumer needs,” said Ana Paula Mendonça, IFF’s Scent president.
IFF to Unveil Expanded Shanghai Creative Center, Featuring New Sensory Science Facilities, which will foster creative ideation in taste, biotech, and perfumery, encouraging even more breakthrough innovations across its portfolio.
