The global market for hyperpigmentation treatments was valued at $5.1 billion in 2022 and is projected to reach $10.5 billion by 2032, reflecting a CAGR of 7.5% from 2023 to 2032, according to Allied Market Research. This growth is driven by increasing awareness of skincare, the influence of social media, and advancements in technology. One notable new product designed specifically for melanin-rich skin is “Unilever’s Shea Moisture Vitamin C & Niacinamide Even Tone Antiperspirant/Deodorant Stick,” which we will explore here.
Unilever‘s Shea Moisture Vitamin C & Niacinamide Even Tone Antiperspirant/Deodorant Stick is crafted to meet the unique needs of melanin-rich skin.
The product promises to even skin tone with regular use while providing 48-hour sweat and odor protection, all wrapped in a fresh peach and grapefruit citrus scent.
Key features include:
- Approval from black dermatologists
- Invisible application
- Free from parabens and mineral oil
- A non-irritating formula enriched with Fair Trade shea butter
Insights on Skin Brightening Formulations
According to DeHaven, effective brightening and evening formulations should address multiple pathways rather than relying on a single mechanism. This approach offers several benefits, including:
- The use of gentler ingredient combinations
- Enhanced effects from multiple actives at various sites
- Better skin tolerability, particularly for skin of color, reducing the risk of post-inflammatory hyperpigmentation
User Feedback on Shea Moisture AP/Deo Stick
Anecdotal evidence regarding the effectiveness of “Unilever’s Shea Moisture Vitamin C & Niacinamide Even Tone Antiperspirant/Deodorant Stick” can be found in testimonials from users on the brand’s website (lightly edited):
- “I slowly begin to see a difference in lightening of my armpits. I think I probably need something with a bit more niacinamide, but overall this was very effective.”
- “Hydrating and smoothing for my dark marks… The even tone has really been helping with my hyperpigmentation between my thighs; I will keep this product in my stash.”
- “I like how this product glides on seamlessly and leaves no residue on my clothing.”
- “I definitely see a difference in my underarms and would use it again and again. I would recommend it to anyone with discoloration under their arms.”
Ingredient Disclosure: Shea Moisture Vitamin C & Niacinamide AP/Deo Stick
As of September 15, 2024, the ingredient list includes: Water (Aqua), Synthetic Wax, Cyclopentasiloxane, Glycerin, C12-15 Alkyl Benzoate, Niacinamide, Calcium Chloride, Fragrance (Parfum), Cetyl PEG/PPG-10/1 Dimethicone, Glycine, Helianthus Annuus (Sunflower) Seed Oil, Butyrospermum Parkii (Shea) Butter, Hippophae Rhamnoides Fruit Extract, Hydroxystearic Acid, Citronellol, and Limonene.
This innovative product highlights Unilever’s commitment to addressing the specific needs of diverse skin types, particularly in the realm of hyperpigmentation treatments.
