Swedish intimate hygiene brand Intimina has launched a new line of period underwear designed to provide both comfort and protection during menstruation. The Bloom Period Underwear can absorb the equivalent of up to four tampons, offering a reliable alternative to traditional menstrual products. The brand believes this innovative product will enhance everyday comfort for menstruating individuals.
Intimina, which already offers a range of products for women’s intimate health, developed the Bloom Period Underwear through collaboration with a global network of medical consultants and gynecologists. The result is a product that merges practicality with health-conscious materials.
The underwear’s core lining is crafted from natural fibers, consisting of 95% organic cotton and 5% spandex. This blend ensures a comfortable and breathable fit, making the Bloom Period Underwear suitable for use as a standalone option or in combination with a menstrual cup. Either way, it is designed to provide confidence and comfort throughout the day.
Intimina Launches Toxin-Free Period Underwear for a Safer Menstrual Product Option. Additionally, the underwear is OEKO-TEX certified, ensuring that no toxic chemicals are used during production, further aligning with the brand’s commitment to creating safe and sustainable products. This certification is crucial for those who are concerned about the potential dangers of harmful substances in menstrual products.
Dr. Alyssa Dweck, a practicing gynecologist and Intimina’s sexual and reproductive health expert, explains, “Period health and wellness have become increasingly important to millennial and Gen Z consumers as more information becomes available about the effects of toxic chemicals on our bodies.” With growing awareness about the harmful impact of certain chemicals, the demand for safer, more natural alternatives is higher than ever.
Intimina Launches Toxin-Free Period Underwear for a Safer Menstrual Product Option. This new period underwear also supports sustainability efforts, helping reduce reliance on disposable pads and tampons. According to a study by Harvard Business School, the average menstruator generates around 331 pounds of waste from disposable menstrual products over a lifetime. By opting for reusable alternatives like period underwear, consumers can minimize their environmental impact.
“As the demand for healthier and sustainable options continues to rise, reusable menstrual products remain at the forefront of this trend, and women can make a positive impact on the planet by choosing period underwear,” says Dunja Kokotović, global brand manager for Intimina. With environmental concerns top of mind, more and more women are turning to period underwear as a more eco-friendly solution.
Intimina Launches Toxin-Free Period Underwear for a Safer Menstrual Product Option. As awareness grows about the environmental and health risks associated with traditional menstrual products, period underwear is becoming an increasingly popular choice for those seeking a safer, more sustainable alternative.
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