NYX Honors Queer Creativity with Bold “Pridemix” Pride Campaign

This Pride Month, NYX Honors Queer Creativity through vibrant colors, bold music, and unapologetic self-expression. The beauty brand launches “Pridemix,” a collection and campaign celebrating queer artists and their unique identities. NYX Professional Makeup has long supported underrepresented voices, and this latest effort shines a light on LGBTQIA+ talent in beauty and music.

A Campaign Where Beauty and Identity Intersect

“Pridemix” features a powerful mix of queer and allied artists, including pop star Zolita, R&B voices Destin Conrad and Tiana Major9. Each artist brings their style, story, and message to the campaign. Together, they highlight the deep connection between beauty, music, and identity.

Destin Conrad states, “Authenticity is everything to me. That’s why working with NYX feels so natural — they always show up for us.” Zolita agrees, adding that makeup remains a tool of identity and expression. She praises NYX for supporting queer and emerging artists who often lack mainstream exposure.

NYX Honors Queer Creativity: Legacy and Loyalty

From the very beginning, NYX Honors Queer Creativity by empowering drag artists, queer influencers, and makeup creators. Born in Los Angeles, the brand earned cult status for celebrating gender fluidity and creative freedom. While mainstream brands hesitated, NYX offered vibrant shades that served drag performers and queer artists alike.

The brand’s authentic connection to LGBTQIA+ communities goes beyond marketing. Collaborations with creators like Kim Chi helped prove NYX’s dedication in action. These partnerships built trust and elevated voices that deserve more recognition in beauty.

NYX Continues to Support Queer Artists with Action

The “Pridemix” collection is available now, reinforcing NYX’s long-term commitment to diversity and inclusion. The brand plans to expand content and artist collaborations throughout Pride Month. Fans can shop the limited collection directly on NYX’s official website and explore the stories behind each featured artist.

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