Adria Arjona Leads Moroccanoil Campaign for New Fragrance

Adria Arjona leads Moroccanoil campaign as the brand ambassador for their debut fragrance, L’Originale edp. This marks an exciting expansion for the brand into the perfume industry. The fragrance blends citrus, violet, vanilla, musk, white sandalwood, and amber, creating a unique and luxurious scent profile.

Moroccanoil Expands Into Fragrance with Adria Arjona

Adria Arjona leads Moroccanoil campaign to promote the brand’s first fragrance, blending their iconic scents with luxury perfume notes. Known for her roles in Star Wars and Andor, Arjona is a perfect fit for the brand. She’s long been a fan of Moroccanoil, using their signature hair treatment and body products in her beauty routine.

The partnership represents a natural extension for Moroccanoil, known for its Mediterranean-inspired fragrances in its hair and body products. The brand’s fragrance collection is enhanced with the inclusion of nourishing argan oil, maintaining the brand’s high-quality standards.

Why Adria Arjona is the Ideal Moroccanoil Ambassador

Adria Arjona leads Moroccanoil campaign with her undeniable connection to the brand, having used their products for years. Her role as brand ambassador is a perfect alignment with her personal beauty regimen. Arjona’s previous experience as an ambassador for Armani’s My Way perfume highlights her deep involvement in the fragrance industry, making her a natural choice for Moroccanoil.

Her partnership with Moroccanoil highlights the brand’s dedication to quality and luxurious care, solidifying its place in the fragrance market.

The Growing Popularity of Fragrance in the Beauty Industry

Moroccanoil’s move into the fragrance market comes as the US prestige beauty market sees significant growth. The fragrance category alone is expected to see a 12% sales increase in 2024. With rising demand for higher concentration perfumes such as parfums and edps, this new launch places Moroccanoil at the forefront of beauty innovation.

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