American Exchange Group has acquired Urban Skin Rx, a clinical skincare brand known for its focus on diverse skin tones. Urban Skin Rx, founded in 2010 by aesthetician Rachel Roff and currently led by CEO Victoria Payne, specializes in products that target hyperpigmentation, dark marks, and uneven skin tone.
American Exchange Group Acquires Urban Skin Rx, marking an exciting new chapter for the brand. The acquisition is part of American Exchange Group’s broader strategy to expand its skincare and wellness portfolio, which already includes brands such as NatureWell, TXTUR, and Found Active, as well as the clean beauty brand Indie Lee.
“Urban Skin Rx has built an impressive business with its clinical approach to skincare, and we are excited to add this brand into our rapidly expanding skincare and wellness portfolio,” said Alen Mamrout, CEO of American Exchange Group. “This acquisition aligns perfectly with our growth strategy, and we see tremendous potential to expand Urban Skin Rx’s reach and impact. With our resources and expertise, we plan to grow the brand’s direct-to-consumer business, broaden its product range, and explore new brand extensions through strategic licensing and partnerships.”
American Exchange Group Acquires Urban Skin Rx as the company plans to take the brand to new heights. Victoria Payne, CEO of Urban Skin Rx, expressed enthusiasm about the partnership, saying, “This is a really exciting time for Urban Skin Rx. As we look to the next chapter with American Exchange Group, we plan to continue offering the best clinical skincare for diverse skin tones, by expanding our product offerings, increasing global brand awareness, and building a brand and company culture that we can all be proud of.”
Urban Skin Rx’s products are already available at over 2,000 major retail locations across the United States, including Target, Amazon, Ulta, and http://Walmart.com . The acquisition sets the stage for continued growth and greater accessibility of the brand’s offerings.
