For cosmetic brands, inclusivity has become a fundamental aspect of building consumer trust and loyalty, shaping how a brand is perceived in the market.
However, true inclusivity goes beyond simply offering a wide range of shades. It requires a deep understanding of how different skin tones are represented, perceived, and catered to, ensuring that all consumers feel seen and valued.
This is where Arbelle’s Foundation Inclusivity Analysis plays a pivotal role in driving meaningful change.
What is the Foundation Inclusivity Analysis?
Arbelle’s Foundation Inclusivity Analysis is a cutting-edge, data-driven tool designed to assess how inclusive a foundation shade range is. Powered by advanced AI technology and grounded in the Monk Skin Tone Scale (MST), this analysis provides brands with invaluable insights into how well their products meet the needs of consumers across the entire spectrum of skin tones.
The Monk Skin Tone Scale, developed by Ellis Monk in collaboration with Google, offers a more precise and comprehensive method of understanding human skin color. Unlike traditional shade evaluation methods, MST provides a framework that reflects the full diversity of skin tones.
Arbelle’s analysis not only identifies gaps in your shade range but also highlights areas where your brand is excelling, giving you the tools to create truly inclusive products. Plus, Arbelle is offering cosmetic brands the opportunity to access this analysis for free.
Why Does Inclusivity Matter for Foundations?
The global beauty industry has made significant strides in addressing inclusivity, but there’s still much work to be done. Many foundation ranges fail to accurately represent the wide variety of skin tones, leaving millions of potential customers feeling excluded and frustrated.
Brands that offer inclusive shade ranges, however, enjoy stronger consumer trust, better sales, and a more extensive market reach. It’s clear that inclusivity is no longer just a trend; it’s a necessity. Today’s consumers expect beauty brands to reflect the diversity they see in their own lives, and Arbelle’s Foundation Inclusivity Analysis helps brands meet those expectations head-on.
Arbelle Empowers Brands to Develop Foundation Lines That Embrace Diversity. Through this analysis, some of the world’s top cosmetic brands have gained deeper insights into their offerings, which has led to significant improvements in both product development and customer satisfaction. The analysis has also paved the way for tools like the Shade Finder, making it easier for consumers to find the perfect match for their skin tones.
What You Can Expect from the Analysis
Arbelle’s Foundation Inclusivity Analysis provides a structured, comprehensive approach to evaluating your brand’s foundation range. The insights gained from this analysis allow brands to make informed, strategic decisions that better meet the diverse needs of their consumers. Here’s what you can expect from the analysis:
- Comprehensive shade evaluation: A detailed breakdown of your foundation range with an identification of potential gaps that might exclude certain skin tones.
- Custom recommendations: Tailored guidance to help you optimize your foundation offerings and meet the diverse needs of your consumer base.
- Exclusive insights: Data-driven trends and projections on inclusivity in the beauty industry, helping you stay ahead of evolving consumer expectations.
Arbelle Empowers Brands to Develop Foundation Lines That Embrace Diversity**.** By offering brands the opportunity to fine-tune their shade ranges with precision, Arbelle helps foster deeper connections with consumers and drives long-term business growth.
Join the Movement Toward Real Inclusivity
As inclusivity continues to be a driving force in the beauty industry, brands that prioritize it are seeing tangible benefits, from increased customer satisfaction to improved market performance.
By applying for Arbelle’s Foundation Inclusivity Analysis, your brand can uncover untapped opportunities, enhance your product offerings, and position itself as a leader in the inclusivity movement.
To receive a comprehensive report that outlines your areas of strength and opportunities for growth, apply here.
