Ariana Grande Expands Her Iconic Fragrance Line with Plush Vanilla

Ariana Grande continues to captivate fans with her evolving fragrance journey and a fresh launch that stirs excitement and elegance.
This new launch adds to her signature LOVENOTES line, with the spotlight on her delicious new scent, Plush Vanilla.
Notably, the Ariana Grande Lovenotes Launch introduces another bold chapter in her exclusive partnership with beauty giant Sephora.

A Delicious Addition to the LOVENOTES Collection

Launching July 31st, Plush Vanilla will be available exclusively at Sephora locations and online through http://Sephora.com .
The Ariana Grande Lovenotes Launch features her most addictive and playful scent yet, designed for fans craving warmth and sweetness.
Importantly, this new fragrance blends silky vanilla, creamy sandalwood, and soft cashmere woods into a light, modern gourmand perfume.
Created by renowned perfumer Clement Gavarry of DSM-Firmenich, this scent reflects Ariana’s love for delicious and personal fragrance stories.

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Why Plush Vanilla Represents the Brand’s Next Chapter

Ariana Grande celebrated a successful fragrance debut at Sephora in July 2024, marking a massive expansion of her scent empire.
Because of that milestone, the Ariana Grande Lovenotes Launch now signals a deepening of the brand’s roots in luxury fragrance retail.
According to Noreen Dodge of LUXE Brands, Sephora’s leadership and Ariana’s vision align to meet modern beauty consumer demands.
In fact, both teams focus on innovation, making Plush Vanilla a standout exclusive that defines trend-forward scent development.

LUXE Brands and Sephora Strengthen a Growing Partnership

Chief Executive Officer Tony Bajaj described the Sephora partnership as a milestone and a major brand evolution for Ariana’s fragrances.
He emphasized how this collaboration pushes growth and resonates strongly with premium fragrance lovers seeking celebrity-led, high-quality scents.
Ultimately, Plush Vanilla brings elegance, sweetness, and playful charm, cementing the brand’s commitment to modern olfactory storytelling.

Experience the Plush Vanilla Phenomenon

This new scent invites fans to experience Ariana’s most personal fragrance yet, wrapped in creamy, warm, luxurious softness.
So, if you love vanilla fragrances with a silky twist, don’t miss the exclusive Plush Vanilla release at Sephora this July.

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