Aveda Paper-Based Sachets Launch Marks a Milestone in Sustainable Packaging

Aveda has unveiled its new paper-based sachets as part of its commitment to sustainability. The Aveda Paper-Based Sachets Launch represents a significant shift in packaging design and environmental responsibility.

The Innovation Behind Aveda’s New Sample Sachets

Aveda’s newly redesigned sample sachets are crafted from recyclable FSC-certified paper. This move reflects the company’s dedication to reducing plastic use in its products. The Aveda Paper-Based Sachets Launch is a direct result of Aveda’s ongoing partnership with Xela Pack.

These sachets are designed to reduce plastic consumption by more than 80% compared to Aveda’s previous plastic 10ml tubes. The new design is a culmination of several years of research and development, focusing on paper-based, locally recyclable packaging solutions.

Aveda’s Commitment to Sustainability

Nicole Call, Director of Global Packaging Development at Aveda, explains that the launch represents the intersection of innovation, sustainability, and consumer experience. “We are proud to show that high performance and sustainability can coexist,” she says.

Aveda’s decision to introduce Aveda Paper-Based Sachets Launch globally reflects a broader trend within the beauty industry to create environmentally responsible packaging solutions. By reducing plastic waste and focusing on recyclability, Aveda is setting a standard for future packaging innovations.

The Role of Xela Pack in the Aveda Paper-Based Sachets Launch

Xela Pack, a key partner in this project, engineered the sachets with fiber recovery at the forefront. Carolynn O’Connor, Sales Director at Xela Pack, says, “Our objective was to ensure the material meets the 80% threshold for reclaimable fibers while maintaining product protection and aesthetic appeal.”

The Aveda Paper-Based Sachets Launch represents a collaboration that blends design and sustainability. The global rollout began in February with the launch of Aveda’s Botanical Repair Bond Building Pre-Shampoo Treatment, marking a key step in scaling this packaging solution worldwide.

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