Beauty Accelerate is back and will be held LIVE on the East Coast from March 12-13, 2025, at the Ocean Place Resort & Spa in Long Branch, New Jersey. This year’s event will feature expert talks from industry-leading brands and innovation thought leaders, valuable networking opportunities, and a boutique exhibition showcasing concept products and services from top ingredient, packaging, and contract/turnkey manufacturing partners. 👉🏽 Registration is now open.
“More and more brands are seeing the benefits of using lab-grown ingredients … to elevate formulas and help blend the best of science, tech, and nature,” Mintel reported last year.
The firm further emphasized, “This science-driven approach also taps the latest in sustainability that benefits both people and the planet.”
At Beauty Accelerate 2025, Provital will offer attendees a glimpse into the future of biotechnology in beauty, sharing insights on how plant endophytes are revolutionizing the way natural active ingredients are developed. How Plant Endophytes and Biotechnology Are Shaping the Future of Natural Beauty Ingredients will be a key focus in this special briefing. Provital’s groundbreaking biotech platform is set to redefine the beauty industry by tapping into these sustainable and effective plant sources to create next-generation active ingredients. This will push the boundaries of traditional fermentation-based processes, offering new ecosystem-based solutions that provide benefits for both beauty and the environment.
About Beauty Accelerate 2025
In today’s climate of consumer uncertainty, market saturation, and rapid technological advancements in research and development (R&D) and marketing, the beauty industry finds itself at a pivotal moment. That’s why Beauty Accelerate 2025: Future-proofing Beauty will feature key insights from experts and brands that are leading the way. The event will offer practical strategies for product and brand development, marketing, and consumer engagement to drive long-term growth in a competitive market.
Dates: March 12-13, 2025
Location: Ocean Place Resort & Spa, Long Branch, New Jersey
By bringing together the brightest minds in marketing, R&D, and data, Beauty Accelerate 2025 will deliver actionable insights and strategies to help brands thrive in 2025 and beyond.
The event will focus on a wide range of topics, including how to innovate in beauty by expanding the “beautyspan” through regenerative and longevity-focused products, how to connect with the emerging Gen Alpha and Gen Z consumers, and how brands can ensure efficacy by proving their claims. Additionally, the event will delve into consumer demands for value and explore the growing importance of cosmetic packaging that blends design, functionality, and sustainability.
Key themes include:
- Engaging Gen Alpha & Gen Z
- Longevity & (p)rejuvenation: maximizing the beautyspan
- The efficacy imperative: proof is not optional
- Delivering value: insights for demanding consumers across categories
- Obsession-worthy cosmetic packaging: design x function x sustainability
- What the latest data tells us about what’s next in beauty
- Beauty innovations to capture white space
3 Reasons to Attend Beauty Accelerate 2025
This year’s event will feature newsmaker brands, R&D technical experts, and beauty leaders sharing actionable takeaways for brands of all sizes and across every beauty category.
Beauty Accelerate’s Innovator Talks and boutique exhibition will showcase the latest concept products, ingredients, packaging, technologies, and services that will shape the future of R&D, marketing, and retail in beauty.
To cap off the event, ample networking opportunities will be available, including lunches, a closing cocktail reception, and the C&T Allē Awards, an evening honoring the best in R&D and brand innovation.
Stay tuned for more details, including featured speakers, program information, and ticket sales.
