Bic Acquires Hairbrush Brand Tangle Teezer for £165 Million ($210 Million). Bic, the Paris-based manufacturer best known for its disposable products, has made a significant acquisition in the beauty sector by purchasing Tangle Teezer, the renowned premium hairbrush company, for £165 million ($210 million). This move is part of Bic’s broader Horizon strategy to diversify its portfolio and expand into high-growth, profitable markets.
Tangle Teezer, which was founded in London in 2007, revolutionized the hair care industry with the launch of its first expertly designed detangling hairbrush. The company’s flagship product, The Original, quickly gained a cult following, earning accolades such as the Queen’s Award for Innovation in 2012. Over the years, Tangle Teezer has expanded its range of brushes and now sells its products in 70 countries. In the past four years, the brand has experienced significant growth, doubling its sales and projecting net sales of over £60 million in 2024. Tangle Teezer has become a leader in the U.K. hairbrush market and is seeing rapid expansion in the U.S., a region Bic sees as crucial to its future growth.
The acquisition of Tangle Teezer presents Bic with a valuable opportunity to leverage its expertise in delivering high-quality, affordable products to a broader consumer base. By acquiring Tangle Teezer, Bic aims to unlock synergies between its existing business and Tangle Teezer’s innovative hair care products. The goal is to accelerate the growth of Tangle Teezer and solidify its position as a market leader, particularly in Bic’s core regions. The companies expressed confidence that the partnership would lead to long-term profitable growth, driven by Tangle Teezer’s high-performance products and Bic’s strong commercial and supply chain capabilities.
Bic Acquires Hairbrush Brand Tangle Teezer for £165 Million ($210 Million). Bic’s CEO, Gonzalve Bich, underscored the importance of the consumer-first approach that both Bic and Tangle Teezer share, emphasizing the commitment to redefining personal grooming through innovative and personalized products. “Our strategy is to build long-term trust by offering quality products that enhance self-care experiences,” Bich explained.
James Vowles, CEO of Tangle Teezer, expressed enthusiasm about the new partnership, particularly after the brand’s growth since Mayfair Equity Partners acquired it in 2021. Vowles believes that Bic’s proven track record in creating consumer-centric, affordable products will help accelerate Tangle Teezer’s growth and further establish its presence as a global leader in hair care innovation. With the combined expertise of Bic and Tangle Teezer, the future looks bright for this dynamic partnership.
