BIC Soleil Preparation Campaign Champions Real Moments of Confidence

BIC Soleil has launched a powerful new initiative that redefines beauty preparation with its global BIC Soleil Preparation Campaign. This fresh direction empowers women by highlighting authentic routines that build real confidence.

Your Time to Shine: Redefining Confidence Through Rituals

The campaign, titled “Your Time to Shine,” begins in North America and celebrates the meaningful moments before women step into the spotlight. These behind-the-scenes rituals are spontaneous, genuine, and shape everyday confidence.

Instead of portraying perfection, the BIC Soleil Preparation Campaign honors preparation as a key to inner power. From quiet mornings to last-minute events, BIC Soleil helps women feel ready for anything.

A Campaign That Reflects Real Life Moments

In partnership with creative studio Gravity Road, BIC Soleil showcases relatable preparation scenes through its hero video “Party On.” A surprise invitation sparks a joyful, rushed get-ready moment.

The ad features the BIC Soleil Glide razor helping a woman prepare quickly and comfortably. The moment isn’t glamorous—it’s real, fast, and empowering. The razor becomes a tool for feeling confident on the go.

Director Melody Maker brought the lively vision to life using a female-led production team. This creative approach ensures authenticity and relatability shine through each campaign element.

Simpler Shaving, Smoother Skin, Greater Confidence

BIC Soleil Glide offers women a quick, smooth shave with its five flexible blades and shea butter-infused moisture bars. No shaving cream is required for a soft, effortless glide.

The Soleil Escape razor also elevates routine with aromatic handles like coconut and sandalwood. These products deliver an immersive, self-care experience that goes beyond basic grooming.

The BIC Soleil Preparation Campaign underlines how these thoughtful features serve real women in real-life situations—not just picture-perfect ads.

Connecting with Women Through Everyday Channels

Starting June 11, this vibrant campaign reaches consumers through TV, streaming, podcasts, social media, and even dating apps. It’s about showing up where women actually live, relax, and connect.

BIC Soleil’s collaboration with Gravity Road marks the beginning of a global content strategy that aligns closely with real-world culture and behavior.

Explore how the BIC Soleil Preparation Campaign can help you feel confident in every moment. Explore more news on this website for updates.