Building upon the long-standing heritage of orthopaedic expertise and 250 years of tradition in shoemaking, BIRKENSTOCK unveils the ultimate CARE ESSENTIALS line for body and mind.
The new Birkenstock launches its Care Essentials foot care line marks the latest innovation in the brand’s comprehensive 360° approach to foot health. Globally introduced in October 2024, coinciding with the 250th anniversary of Birkenstock’s shoemaking tradition, the Birkenstock Care Essentials collection is deeply rooted in the company’s orthopedic heritage. Since the late 1940s, Carl Birkenstock has emphasized the importance of foot care as a key pillar of foot health, focusing on enhancing overall well-being.
Oliver Reichert, CEO: “As we walk alongside our customers, we know that true purpose and confidence begin with caring for every step. I am proud that we can now extend our clear commitment to foot care. Stepping into the segment of self-care isn’t just about expanding our offerings—it’s about empowering our community to embrace holistic well-being while enabling walking as nature intended. Our collection will speak to individuals who prioritize self-care and mindful living and to the passionate BIRKENSTOCK fan who is already familiar with the brand’s values and is seeking products that complement their lifestyle choices.”
The products within the Birkenstock launches its Care Essentials foot care line are the result of extensive research and development, offering a perfect balance of active regeneration and luxurious pampering. This carefully crafted foot care line provides a holistic experience, blending nature’s restorative powers to promote balance, relief, and revitalization. The range includes nourishing creams and invigorating scrubs, formulated to address common foot concerns while indulging the senses, leaving users feeling refreshed and rejuvenated.
Made in Germany, to the highest standards of quality and craftsmanship, the products are designed to be part of an everyday wellness ritual. Whether you’re a comfort seeker or a self-care enthusiast, the gender-neutral collection speaks to those who value health, well-being, and indulgence.
