Black Radiance, the leading beauty brand for women of color, has partnered with Cross Colours, the iconic Afro-centric streetwear brand known for its deep ties to retro hip-hop culture. This groundbreaking collaboration marks the first time the two brands have come together, blending their shared history and commitment to celebrating Black culture with a fresh, bold approach to beauty. The collaboration reimagines the bold, expressive energy of the 80s and 90s hip-hop scene, fusing makeup design with fashion and music for a truly iconic collection.
With over 30 years of shaping beauty and fashion for the African American community, Black Radiance has long been a trailblazer in the beauty space. The collection draws inspiration from Cross Colours’ signature vibrant color aesthetic, which was a key part of the hip-hop era. Together, Black Radiance and Cross Colours celebrate a time when music, fashion, and beauty were deeply intertwined, pushing boundaries and defining an era.
“Black Radiance and Cross Colours Celebrate Black Culture in Bold Retro Beauty Collaboration,” said K. MacDonald Parris, Vice President of Marketing at Black Radiance. “This partnership is a full-circle moment for us. We’re thrilled to team up with a brand that helped shape hip-hop culture and revolutionized streetwear, just as we’ve redefined beauty for Black women. We’ve come together to honor that era and bring its bold, expressive spirit into today’s digital and social world, creating beauty moments that resonate with both the original generation and today’s youth.”
TJ Walker, Co-Founder of Cross Colours, shared, “We’ve always seen makeup artists creating incredible looks inspired by Cross Colours, and that creativity inspired us to give something back to the beauty community. Black Radiance shares our passion for celebrating authenticity and individuality, making this collaboration feel so natural.”
“Black Radiance and Cross Colours Celebrate Black Culture in Bold Retro Beauty Collaboration,” said Carl Jones, Co-Founder of Cross Colours. “The retro theme of this collection pays homage to the era that birthed our brands and celebrates the deep connection between music, fashion, and beauty. This collection is a celebration of Black beauty in all its forms—empowerment, individuality, and embracing who you are. We continue our commitment to uplifting Black women and redefining beauty standards through this collaboration.”
The Black Radiance x Cross Colours collection includes:
- Cross Colours™ Eye Shadow Palette ($15): A cassette tape-inspired palette with eight talc-free, pigment-rich powders in matte, metallic, and shimmer finishes for bold, vibrant eye looks.
- Cross Colours™ Mic Drop Mascara ($12): Volume-boosting mascara with a 500+ bristle-packed hourglass brush for clump-free definition. Available in Check 1 Black and Check 2 Blue.
- Cross Colours™ Paint Palette ($10): A multi-use palette featuring four creamy, blendable primary colors enriched with Vitamin E and Soybean oil for vibrant face and eye looks.
- Cross Colours™ Metallic Liquid Lip ($8): A long-wearing formula with bold metallic hues and multidimensional shine, available in Fresh Drip Pink, Vixen Red, and Hyped Up Purple.
- Cross Colours™ Lipstick Remix ($10): A creamy, ombre-effect lipstick with Murumuru Butter, Vitamin E, and botanical oils for soft, sculpted lips. Available in Gimme A Beat, 3 Divas, and Triple Threat.
The Black Radiance x Cross Colours collection will be available for purchase online at Amazon, and in select CVS, Target, Walgreens, and Walmart stores. This collaboration marks a powerful celebration of Black culture, empowering self-expression, and embracing bold beauty.
